I took a wrong turn this week and ended up on Memory Lane again as signs of the times kept appearing in my head. See, my friend has a mint condition ’56 Bel Air and he is one of a limited number of people around who were driving when it was new. He might even be the original owner but…he can’t remember. The latest generational gap surfaced when his granddaughter couldn’t grasp the concept of a wing window or that, at one time, you actually had to manually roll windows down. Everything in her life has been at the touch of a button and that’s normal for her but watching him try to explain how to roll down a window to an 11-year old was like watching Einstein explain quantum physics to a squirrel. This generation, like every generation before it, cares very little about what their elders had or didn’t have. We have lied to them too often with stories about how far we had to walk to school and how it was uphill both ways and in the freezing snowstorms of southern California. I mean, kids are dumb but they’re not that dumb. So they have all developed a “that was then, this is now” kind of attitude. When you pull into the McDonald’s and see the sign that says, “300 Billion Served,” your kids don’t care that you remember when the sign said, “83 Served.” And you can’t even play the money card because by the time you tell them that you used to get 7 burgers for a buck, they’re burping up a Big Mac. As you enter Starbucks, try telling them, “I swear, coffee used to be a dime” and you’ll get those rolling eyes as they order that $4 cappuccino, frappuccino, mareschino crap they simply must have to make it through the day. Last example…try explaining to your children how cool it was when Polaroid came out with instant film and you could see a picture in a minute. It’s pretty easy to see the disconnect these days when they can take a picture, post it to Facebook and get 312 Likes, 11 Comments, a lawsuit and a restraining order…all in the same minute. We thought it was magical to see the picture appear but to explain it to today’s youth, you may as well be speaking Klingon.
My 2nd trip in Mr. Peabody’s WABAC machine came on Wednesday as it was Administrative Professionals Day which apparently is the office version of Valentine’s Day because they got flowers and candy but no money or time off. That said, we have probably the finest executive administrative professional in all the land and I say that because I’m probably going to accidentally insult her when I tell you she may be the last person in the land who reads and writes Shorthand. It’s a rare language that used to be an absolute job requirement for executive administrative professionals, long before we called them “executive administrative professionals” and now it’s the brontosaurus of office skills. Because today, in the time it takes to say “I need you to take a letter” you can type the letter and have it emailed to all corners of the world, so just as progress has attacked everything from the mule to the 8-track, the 5¢ Snickers and rabbit ears…Shorthand waned in importance and began to decline with the advent of the Dictaphone, continued with the cassette recorder and was officially declared DOA by the computer when things no longer needed to go to a secretary or typing pool. This was an acceptable trade because in those days, as executives, we lived in terror of the typing pool, as we believed they were always plotting something onerous…either our murders or how to get an extra 10 minutes at lunch.
It’s not really that different in business. IMC always has new products to offer you both in design and function and most are available with the newest decoration methods offered. We do this so you always have something that will keep your client’s name in full view of their audience, whether they are promoting their company or an event or celebration. We know our products and what we can do with them and how you can use or market them. We also know our products are here to support your event and we’ll be honest about what we can do in terms of pricing, decoration and shipping so you won’t have to worry about your deadline. For these reasons, IMC campaigns to continuously bring new brands and decorating options to the promotional product industry. These brands and options are developed with an eye toward the latest trends so we can continue to offer a wide realm of choices and options in both traditional and unusual promotional product categories. And we deal with some great distributors who have seen our finished product and are sharp enough to bring these new and exciting products to their clients. So we are always happy to offer ideas, suggestions and case histories to help you present the items to your client. IMC is a recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Our in-house family of decorators will turn your selection into a winner that will enhance your end-user’s event or ceremony. And IMC will take your order, deliver it on time, and on budget. We treat every order with a practiced professionalism so the things that happen will be what you expect from an award-winning supplier. As well as continuously expanding the available product in our 6 Collections, IMC continues our industry-leading practice of bringing new retail brands to the promotional products industry. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 30 retail brands from global suppliers to enhance the selections you can offer your clients. These include world renowned designers like Wedgwood and the unique offerings from Kikkerland and Blunt. We invite you to browse any of our 2,450+ products on the NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…do you go back in time?