I don’t drink coffee for several reasons though none is particularly noble. I think it tastes like crap, my large intestine is already trying to kill me and the last thing I want to do is stay awake at work. I try to stay away from sodas and tea for the same reasons. Hell, I could almost be Mormon…except for that whole drinking and swearing thing. And while I rarely care about, or listen to, problems that do not affect me, I’d like to begin a conversation about an issue that seems to surface periodically in every office in the land. It seems every office has a person who seems to believe part of their job description is to drink the last cup of coffee and not make more. Why does every office have someone who can’t live without coffee but can’t seem to harness that caffeine rush and put it to good use by making more, since they seem to specialize in drinking the last cup. You know, it’s not that tough. Most forward-thinking offices have put their old pre-war percolators on the sidewalk with a “FREE” sign on them and adopted some sort of coffee system. Some of you should remember the percolator. In its heyday it did a bad job with bad coffee but to give it its due, it was equally bad with good coffee, and since it hadn’t been washed since the Hindenburg crashed, there was little chance for improvement. So, like all things considered to be critical for life, like heart transplants, electric cars and good coffee, technological improvements were made and we now have the office coffee system. Putting aside the scary thought that the same guy delivering the coffee also delivers the toilet paper and printer cartridges, most office coffee systems have now been designed to be idiot-proof. It’s not like we’re asking you to assemble a bookcase from Ikea with directions written in every language but English. I mean, gone are the days of grinding the beans with a mortar and pestle, carefully measuring the ground coffee, heating water to a boil and straining it through an old sock. All to get the taste of coffee-flavored feet while you spit out grounds after every sip. It’s really pretty simple these days; the filters are here, the coffee is in pre-measured packets and most systems have a dedicated water line so you don’t even have to remember which faucet is the hot water. You just flip a switch, stand back and watch the magic happen. I don’t get it. These are people capable of writing a formula in Excel that can fix a flat tire on the Mars rover but they can’t grasp the concept of filter…coffee…water. They have perfected insider trading but the miracle of water dripping through coffee and down into the pot escapes them. I’ve been told that some companies have adopted a “designated coffee maker person” but, as with all things that seem to work, I’m sure it is only a matter of time before that is declared unconstitutional. And why do most offices give employees free coffee but nothing for those of us not riding the caffeine monkey? Hey, we have an ice maker. Would it hurt to keep a little scotch around? I’ll still be awake but I’ll have a better attitude because right now I only feel good after I’ve given up hope.
It’s not really that different in business. IMC has thousands of products and most are available if you’re in a “rush” and we can offer you coffee cups and thousands of other products that will keep your client’s name in full view of their audience, whether they are promoting their company or an event or celebration. At IMC, we know our products and what we can do with them and how you can use or market them to best enhance the event. We also know our products are here to support your event and we’ll be honest about what we can do in terms of pricing, decoration and shipping so you won’t be jumpy. For this reason, IMC campaigns to continuously bring new brands and decorating options to the promotional product industry. These brands and options are developed with an eye toward the latest trends so we can continue to offer a wide realm of choices and options in both traditional and unusual promotional product categories. And we deal with some great distributors who have seen our finished product and are sharp enough to bring these new and exciting products to their clients. So we are always happy to offer ideas, suggestions and case histories to help you present the items to your client. IMC is the recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Our in-house family of decorators will turn your selection into a winner that will enhance your end-user’s event or ceremony. And IMC will take your order, deliver it on time, and on budget. We treat every order with a practiced professionalism so the things that happen will be what you expect from an award-winning supplier. As well as continuously expanding the product available in our 6 Collections, IMC continues our industry-leading practice of bringing new retail brands to the promotional products industry. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 30 retail brands from global suppliers to enhance the selections you can offer your clients. These include world renowned designers like HighWave and unique offerings from Cerruti and Luigi Bormioli. We invite you to browse any of our 2,450+ products on the NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…do you need a refill?