It’s OK Not to Share!

Donn James

Donn James

Social Media is everywhere and for the most part, I take no issue with that.  I like, comment, pin, post, tweet and share like the majority of the world and Social Media certainly helps us communicate with people from high school and college that we can’t, or don’t want to, remember.  Businesses now seriously use Social Media to develop an audience and to see who likes, or who’s complaining, about them.  It’s really the quickest and most efficient way to find out how unhappy people are with your product but some manufacturers are tweeting the same advertising they employed on TV.  That is essentially if you use our cologne, wear our jeans, drink our beer, drive our car and bury your loved one in our cemetery…your life will be wonderful.  In fact, today I also learned that shower gel is the product that everyone needs and I’m moderately insulted.  Those of us residing on the planet Reality know that the guy in jeans and t-shirt rarely gets the girl…and, in fact, rarely gets a job.  Clearly, we are more accepting of peer reviews of product than manufacturer advertising, especially in the world of Social Media and that’s why Twitter is more popular than ever.  Once you filter out the idiotic comments, you can often find valuable information.  They’ve even started using Twitter on Wall Street because some dork at Bloomberg decided we all need the ability to watch our retirement funds being flushed in real time.  WooHoo!  From a historical perspective Twitter is the last generation’s radio and TV advertising, which was the prior generation’s billboards, which was the prior generation’s print ads, which was the prior generation’s town crier hawking beeswax candles and buckle shoes.  And so it goes.  The next generation will probably see a Budweiser commercial appear from thin air when they adjust their underwear.  Truth be told, while I like tweets that send me to negative, or positive, reviews of movies, restaurants and products, I’d be a lot happier if everyone would stop tweeting where they are and what they’re doing.  I don’t care.  You’re having more fun than I am.  I get it.  And if you had 7 bananas and a pound of cheddar cheese yesterday, I already know where you’re going to be today.  Eat some fiber and don’t bother me.  And don’t tweet me if you’re at a lovely new bistro enjoying lunch with everyone but me because I’m standing over the kitchen sink eating a can of tuna that has a “Sell By” date from the Bush administration.  I really don’t care how good your blackened salmon is and I really don’t want to see a picture of your ribeye since I’m busy googling, “What’s the antidote for Mercury poisoning?”  After this tuna, I really need an answer.  When you’re in the car leaving the restaurant, I’ll probably be in an ambulance.  If you happen to be on the same plane as some 2nd tier movie star, leave both of us alone and don’t tweet any pictures.  They were probably born in Kansas and that’s how people get there since we can’t seem to get that whole bullet train idea off the ground.  Hell, you got through the TSA screen, why shouldn’t they?  Unless it’s Justin Bieber trying to smuggle a monkey into Germany.  That you can post on Facebook.  Also, don’t send me tweets of your vacation.  I don’t need tweets and pics of sunsets, fruity drinks, sandy beaches and palm trees.  I live in LA.  I can just go outside.  Seriously, if you tweet me a picture of you strolling on a beach in Bora Bora with a Corona in your hand, I’m going to tweet your location to Somali pirates.

It’s not really that different in business.  IMC uses Social Media to keep in touch with you, letting you know of new products and promotions and how you can market them and letting you know what we can do.  We’re not trying to sell you anything on Social Media but we’ll show you products that will keep your client’s name in full view of their audience, whether they are promoting their company or an event or celebration.  We know our products and what we can do with them and how you can use or market them.  We also know our products are here to support your event and we’ll be honest about what we can do in terms of pricing, decoration and shipping.  At IMC, our products are here to showcase your client’s event and we present items we believe would enhance the event.  For this reason, IMC is continuously bringing new brands and decorating options to the promotional product industry.  These brands and options are developed with an eye toward the latest trends so we can continue to offer a wide realm of choices and options in both traditional and unusual promotional product categories.  And we deal with some great distributors who have seen our finished product and are sharp enough to bring these new and exciting products to their clients.  So we are always happy to offer ideas, suggestions and case histories to help you present the items to your client.  IMC is a recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI.  Our in-house family of decorators will turn your selection into a winner that will enhance your end-user’s event or ceremony.  And IMC will take your order, deliver it on time, and on budget.  We treat every order with a practiced professionalism so the things that happen will be what you expect from an award-winning supplier.  As well as continuously expanding the product available in our 6 Collections, IMC continues our industry-leading practice of bringing new retail brands to the promotional products industry.  Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 30 retail brands from global suppliers to enhance the selections you can offer your clients.  These include world renowned designers like Fred & Friends and the unique offerings from Leuchtturm and Nina Ricci.  We invite you to browse any of our 2,450+ products on the NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients.  We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas.  What do you think?  Let us know with a comment here or on Facebook or Twitter.  IMC wants to know…do you know someone who overshares?


About IMC

IMC is a prime manufacturer and supplier of products to the promotional products industry. We sell only to qualified promotional products distributors. ASI supplier, PPAI supplier. Our lines include our own IMC lines and 26 branded lines.
This entry was posted in Business Gifts, Customer Service, Promotional Products, Promotions, Retail Brands, Sales, Travel, Waterford Pens. Bookmark the permalink.

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