Now, while time passes but the seasons don’t change here in southern California, I’d like to remind the readers that it’s starting to warm up so I’m asking you all to get together and stop spitting out gum because I’m tired of stepping in it. “Courtesy costs you nothing” is a favorite saying of a golf buddy of mine. Now, he’s a TV writer who happens to be crazy but that’s OK since it appears to be a job requirement in Hollywood but, oddly enough, over the years I have found that I agree and have done my best to live by that tenet. I’ve stopped drowning squirrels in my pool, I regularly put myself last in the buffet line and I rarely shoot people who cut me off in traffic anymore…so I’m trying. But, far too often, this gum thing happens and that makes me think not everyone has courtesy on their mind. I mean, how hard is it to expel that chunk of rubber out of the path of foot traffic? Is there some kind of gag reflex that kicks in when you’ve had that piece of Dubble-Bubble in your mouth for a few hours? I’m thinking this must be a conscious act by you because I’ve been chewing gum for a long time and I’ve never had my mouth reject it and have it involuntarily fly out like somebody just performed the Heimlich maneuver. And why does this expectoration of detritus end up exactly where my left foot hits the ground when I step out of my car? If you’re tired of your gum, stick it to your own damn shoe and save me the misery. Or put it under your seat at the movies like everyone else. Because we’re at the point where it’s warm and gooey enough to stick and invade every orifice in the bottom of my Nike but it’s not warm enough to completely melt the polymers involved in making gum, so I look like I’m trying to pull up asphalt with a rubber band with every halting step I take and I risk losing my shoe with every stride. I feel like one of those weightlifters in a harness trying to pull a Greyhound bus. Or like a woolly Mammoth trying to escape the La Brea Tar Pits. And while I feel stupid now, dragging my left leg behind me like I’m pulling a whale off the beach back into the ocean, I’ll feel equally stupid standing around in one shoe, while the other sits in the freezer so the gum can harden enough that I can chip it out of all the treads in my shoe with a nail file. All I’m asking for is a little common courtesy but be aware because it can also backfire occasionally. I once told a co-worker how much I admired their mustache. I meant it as a compliment but she hardly speaks to me now.
Note: March Madness Week 2 addendum. In preparation for tonight’s KU game I was forced to watch part of a game last night and, since I was paying no attention, my wife noticed that one of the players had his own name tattooed on his arm and it begged the question…Why? Does he not know who he is? Does he sometimes forget who he is or is he just tired of telling people his name so he just points to his arm? Is he one of twins or triplets and the parents just couldn’t tell them apart? Was just dressing them differently too mundane? I remember my Mom writing my name on the tags in my t-shirts and boxers so I wouldn’t lose them at camp but she didn’t take a Sharpie and write my name on my butt so I wouldn’t forget it. I’m pretty sure the guy who invented the term Student-Athlete didn’t intend people to be laughing when they said it.
It’s not really that different in business. IMC will offer you courtesy in your calls and the order process and we’ll offer you products that will keep your client’s name in full view of their audience, whether they are promoting their company or an event or celebration. We know our products and what we can do with them and how you can use or market them. We also know our products are here to support your event and we’ll be honest about what we can do in terms of pricing, tattooing and shipping. At IMC, our products are here to showcase your client’s event and we present items we believe would enhance the event. For this reason, IMC campaigns to continuously bring new brands and decorating options to the promotional product industry. These brands and options are developed with an eye toward the latest trends so we can continue to offer a wide realm of choices and options in both traditional and unusual promotional product categories. And we deal with some great distributors who have seen our finished product and are sharp enough to bring these new and exciting products to their clients. So we are always happy to offer ideas, suggestions and case histories to help you present the items to your client. IMC is a recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Our in-house family of decorators will turn your selection into a winner that will enhance your end-user’s event or ceremony. And IMC will take your order, deliver it on time, and on budget. We treat every order with a practiced professionalism so the things that happen will be what you expect from an award-winning supplier. As well as continuously expanding the product available in our 6 Collections, IMC continues our industry-leading practice of bringing new retail brands to the promotional products industry. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 30 retail brands from global suppliers to enhance the selections you can offer your clients. These include world renowned designers like Troika and the unique offerings from Treasure It and Z WindUps. We invite you to browse any of our 2,450+ products on the NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for every event, show, convention, corporate store and company program that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…has courtesy ever cost you anything?