March Madness-Day 2. If you’re not familiar, March Madness is a bunch of college basketball games that people think mean something because the games are squeezed in between commercials. It’s that time of year when people think that every tortoise can beat a hare and there are more David and Goliath stories than can be found in the bible. That said, I don’t like basketball and don’t care who wins if it’s not Kansas (because that makes Laurie happy) but I do like the school-spirited atmosphere as the student-athletes bound up and down the court for a month with nary a thought about education. Also, since everyone I know is in some sort of bracket contest and either crowing about or bemoaning their picks, there’s plenty to talk about around the water cooler. The big topics this morning are, “I didn’t even know that Harvard had a team” and “Where the hell is Creighton?” Now as you might guess, until Kansas is playing I’m not really paying attention but what one thing I have noticed is that all the teams appear to have new uniforms. And since all universities seem to be crying poverty, cutting programs, disciplines and raising tuition, you wouldn’t think new tank tops, shorts and tennis shoes would be a priority. Maybe they figured Biology could just use magnifying glasses so they decided not to buy those pesky microscopes. Seriously, I can see them sitting in a committee room somewhere on campus trying to decide between new shorts and a neutron collider? All I know is I bought my last pair of new tennis shoes during the Reagan Era so I know they last. And who decided camo was a color for a basketball uniform? You’re not playing in the desert. You’re under bright lights on a surface the size of a tennis court. Do you really think you can hide? Some teams have gone to the other extreme and are wearing neon. What’s up with that? Do they have to direct traffic out of the parking lot after the game? I’m in front of my TV with dark glasses on just to keep from getting a migraine. The other thing I find odd is that 90% of the men have turned their bodies into miniature art galleries with all the tattoos. Thankfully, the percentage is a little lower on the women’s side. Now, I’m not against tattoos and some of them appear quite detailed, hence the reference to art. I don’t have any tattoos myself but for only one good reason. I am well…an adult. I’m also not a big fan of the NCAA after living with their rules during college but the bigger issue is that the NCAA will rightly or wrongly hit the school with a violation if their coach makes a phone call at the wrong time to a recruit or offers a job to the dad etc. but they’re blind to a 19 year old with $30,000 worth of tattoos blanketing his body? Where’s that money coming from? Did he have a great summer job or is there a Booster Club paying for that? Maybe there’s a bunch of tattoo school interns around the country and they use athletes to practice on. If their university has a dental school, maybe they can get their current girlfriend’s name misspelled on their arm and a cavity filled for $40. “Did you say Mary? Sorry, I thought you said Harry.” “Hey, I can fix that if you like snakes.”
It’s not really that different in business. Advertising is important and we’ll offer you products that will keep your client’s name in full view of their audience, whether they are promoting their company or an event or celebration. We know our products and what we can do with them and how you can use or market them. We also know our products are here to support your event and we’ll be honest about what we can do in terms of pricing, tattooing and shipping. At IMC, our products are here to showcase your client’s event and we present items we believe would enhance the event. For this reason, IMC campaigns to continuously bring new brands and decorating options to the promotional product industry. These brands and options are developed with an eye toward the latest trends so we can continue to offer a wide realm of choices and options in both traditional and unusual promotional product categories. And we deal with some great distributors who have seen our finished product and are sharp enough to bring these new and exciting products to their clients. So we are always happy to offer ideas, suggestions and case histories to help you present the items to your client. IMC is a recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Our in-house family of decorators will turn your selection into a winner that will enhance your end-user’s event or ceremony. And IMC will take your order, deliver it on time, and on budget. We treat every order with a practiced professionalism so the things that happen will be what you expect from an award-winning supplier. As well as continuously expanding the product available in our 6 Collections, IMC continues our industry-leading practice of bringing new retail brands to the promotional products industry. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 30 retail brands from global suppliers to enhance the selections you can offer your clients. These include world renowned designers like Visconti and the unique offerings from Kikkerland and Charles Jourdan. We invite you to browse any of our 2,450+ products on the NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for award shows, conventions, events, corporate stores and company programs that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…what would you like to tattoo?