I’m now firmly convinced that the worst drivers in the world are the people telling me just how good a driver they are and it makes me wonder what life on their planet is like. We all know the problem as most people are usually just too lazy or selfish to be allowed on the road. The same people who are expending 30 foot pounds of torque to pick their nose as they drive down the road won’t flick a 4 ounce switch to turn their blinker on or off. And just because you’ve been told all your life just how special you are, please stop thinking your time is more valuable than ours. If you want your coffee still hot when you get where you’re going, I suggest you find a closer Starbucks. I mention those issues in passing because I hate those people but there is also a third problem that has been typically taboo to discuss in polite company and that is the advancing age of what the DMV refers to as “mature drivers.” The license to drive is the last vestige of independence we have and I understand the aged not willing to give that up. There might not be a bus handy to take you to Bingo. That said, I have an ever-increasing bevy of friends (older than I) whose parents are still driving and that scares them to death. Beyond the obvious problems of failing sight and sound, there is a (politely put) mental focus required to drive. I mean…I can’t remember what I’m looking for in the garage most of the time but I don’t run to the store for milk and find myself in Oregon. There does appear to be a point where they become a danger to themselves and others. Believe me, I’ve had to ride with some of them and I’m afraid to open my eyes. Really, it makes me want to call 911 and say, “I’m northbound on the 101 and there’s an accident about to happen. You’ll save time if you get the ambulance and coroner started now.” I have a friend I’ve known for nearly 40 years and his keys were finally taken from him after his son finally ratted him out to the DMV. By the way, if you’re in southern California his son says, “You’re welcome.” Of course there were signs that led to this decision. After a Saturday of running errands his formerly white car would return home looking like a Kandinsky painting. He, of course, had no idea that he had bounced off of, run into or grazed anything. For my friend, it was like LA County was just one giant bumper car ride. His area of travel had become somewhat limited at the end though because he no longer made left turns. He felt if he made a left turn he might run into Hitler and, as he put it, “I never liked that SOB, even when he lived down the street.” If you are still too young to notice, the mature driver falls into one of two categories. They either feel invincible because they believe they’re at the helm of the Starship Enterprise or they’re moving along like they’re riding My Little Pony. I started thinking about this because I have another friend who is taking his mother to the DMV today in the hopes (for her) that she pass and (for him and the rest of us) that she does not pass. No matter our age, as children, we need someone else to tell our parents “No.” Anyway, this is her eighth try and he has had to shunt her around the southland looking for a DMV office sympathetic to her plight or, at least, one where she can, maybe, read the first line of letters in the eye test. My friend is convinced she cannot pass but that’s not keeping him from stopping at every temple on the way to say a quick prayer. In the unlikely event that she looks like she might pass, he’s going straight to the wallet. Hey, they’re government workers; surely they’ll take a bribe.
It’s not really that different in business. We’ll keep you on the straight and narrow and make your product selection arrive safely and make your client’s event a “hit.” We know our products and what we can do with them and how you can use or market them. We also know our products are here to support your event and we’ll be honest about what we can do in terms of pricing, decoration and shipping. At IMC, our products are here to showcase your client’s event and we present items we believe would enhance the event. For this reason, IMC campaigns to continuously bring new brands and decorating options to the promotional product industry. These brands and options are developed with an eye toward the latest trends so we can continue to offer a wide realm of choices and options in both traditional and unusual promotional product categories. And we deal with some great distributors who have seen our finished product and are sharp enough to bring these new and exciting products to their clients. So we are always happy to offer ideas, suggestions and case histories to help you present the items to your client. IMC is a recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Our in-house family of decorators will turn your selection into a winner that will enhance your end-user’s event or ceremony. And IMC will take your order, deliver it on time, and on budget. We treat every order with a practiced professionalism so the things that happen will be what you expect from an award-winning supplier. As well as continuously expanding the product available in our 6 Collections, IMC continues our industry-leading practice of bringing new retail brands to the promotional products industry. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 30 retail brands from global suppliers to enhance the selections you can offer your clients. These include world renowned designers like the Cerruti and the unique offerings from Finelife and MOVA. We invite you to browse any of our 2,450+ products on the NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for award shows, conventions, events, corporate stores and company programs that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…who’s driving you crazy?