Well, I made it through the Super Bowl, the last day we apparently have carte blanche to eat and drink to excess and act like fools…at least until St Patrick’s Day. While I consider this event to be the most over-hyped in the world of sports, I am still sensing a death knell beginning to keen throughout America with regard to professional football. Why? I had a business luncheon this week and was surrounded by a group of reasonably professional people, a multitude of professed ex-athletes even if only in memory, and all we could talk about were the commercials. Seriously, only about four of us could remember the teams and less than that could remember who won but all of us could remember verbatim Paul Harvey’s discourse on the farmer. I’ve been around a lot of water coolers this week and it appears nobody gave a rat’s patootie about the game but everybody choked up when the Clydesdale galloped down the street. If you didn’t you probably sold your soul to Willem Dafoe and are driving around town in that new Mercedes. The only universal complaint about the commercials was the Go Daddy spot. Really Go Daddy? We’ve just consumed enough dogs, burgers, nachos and guacamole to fill a garbage scow on Staten Island and you end the game with a spot featuring Bar Refaeli kissing the Overlord of Geekdom. Thanks for that. You sent most of us rushing to the bathroom like a herd of bulimic models. Now, I used to like football but I’m afraid I’ve fallen prey to the advertising hype because there was a point when it was 3rd & 13 and one of the teams was driving toward a much-needed score, the clock was winding down and I chose this time to head for the fridge to get another beer because I didn’t want to miss the eTrade baby. It wasn’t long after that when I noticed that my testicles were in a jar on the mantel. Is the NFL paying attention? Do they realize the majority of people who recorded the game did so to be able to speed-search through the game to get to the commercials?
We have reached this point in time because the NFL moronically now sees themselves as entertainers but real fans only want to see the game, and when we sit there for 3+ hours and only see 13 minutes of action, we rightfully feel cheated. And it all started with the touchdown dance. If we’d get rid of that we could cut an hour off the telecast right there. I don’t get the whole dance thing anyway. They can’t dance and for some, it’s a seminal moment in their season or even career in some cases. But instead of tossing the ball to the ref and heading to the sidelines, they choose to jerk and waddle around in the end zone. I assume they think they look cool but to most spectators they just look like a duck that got hit by lightning. And the networks are no bargain as they delay the game after a TD more than anyone. Since they have about 30 cameras there, they think they have to keep them all busy but instead of showing only replays of the touchdown ad nauseum, we are now also inundated with reaction shots from both coaches, the quarterback who started the play and now, even the team owners…the most disliked group of old white guys in America…outside of congress, of course. Lately they’ve even given us shots in the stands but I don’t really care what the guy’s girlfriend, wife, parents or parole officer are doing.
It’s not really that different in business. We realize our products are here to support your event, not the other way around. At IMC, our products are here to showcase your client’s event and we present items we believe would enhance the event. As a distributor you may like different items and your client may have other ideas as well. For these reasons, IMC is continuously bringing new brands and decorating options to the promotional product industry. These brands and options are developed with an eye toward the latest trends so we can continue to offer a wide realm of choices and options in both traditional and unusual promotional product categories. And we deal with some great distributors who have seen our finished product and are sharp enough to bring these new and exciting products to their clients. So we are always happy to offer ideas, suggestions and case histories to help you present the items to your client. IMC is a recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Our in-house family of decorators will turn your selection into a winner that will enhance your end-user’s event or ceremony. And IMC will take your order, deliver it on time, and on budget. We treat every order with a practiced professionalism so the things that happen will be what you expect from an award-winning supplier. As well as continuously expanding the product available in our 6 Collections, IMC continues our industry-leading practice of bringing new retail brands to the promotional products industry. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 30 retail brands from global suppliers to enhance the selections you can offer your clients. These include world renowned designers like the Cerruti and the unique offerings from Blunt and Finelife. We invite you to browse any of our 2,450+ products on the NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for award shows, conventions, events, corporate stores and company programs that will keep your client looking to you for new ideas. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know…what will you do until St Patrick’s Day?