Seriously, we need to get our priorities straight because there appear to me to be far more pressing issues than the content of upcoming Super Bowl commercials. This doesn’t stop the Parents Television Council from being upset that a Mercedes ad might be too racy for TV. Did this group just step off the Mayflower or have they just been living in a bomb shelter buried in their backyard since the ‘50s? Do they own a dictionary? Because there are hundreds of words in it now that we couldn’t say 50 years ago. Let them go and pound on Merriam and Webster’s doors and leave TV alone. As far as TV goes, we stopped selling “products” on TV while Beaver was still trying to explain to Ward and June how he got his piano stuck in the tree. But apparently, this group thinks we’ve been on a fast track to hell ever since Lucy and Ricky pushed the twin beds together. Commercials have been selling ideas since the advent of the remote control and ads use the 15, 30, 60 seconds to tell us a story and I guarantee Budweiser sells more beer with Clydesdales trotting through the snow to Grandma’s house than they do by explaining the chemical breakdown of hops. We all shed a heartwarming tear and like AT&T a little more when they produce a commercial that shows a lost dog wending its way cross country to the new family home because it can access the maps icon on its iPhone with a paw. Let’s face it, if people weren’t laughing and buying bad insurance, the Geico lizard would be wandering the Mojave Desert with the rest of his family. And how many of us have the eTrade baby managing our money? I know I do. In fact, when I see a commercial that’s funnier than the sit-com I’m watching, I’m a pretty happy guy. We want to laugh, sometimes cry, and have something pleasing to the eye so is it any wonder that companies play to that? And yes…in case you’ve been living in Neverland, sex sells. If it didn’t you’d have Larry the Cable Guy sitting on the horse selling Old Spice instead of the good-looking guy. I don’t hear any ladies complaining about that guy? And guys, to be honest and gender-unbiased, when you’re in the market for perfume, who are you more likely to buy it from…Megan Fox or Eleanor Roosevelt? So is anyone surprised that Mercedes is using their minute to show us a pretty girl instead of an engine block? Let’s pause and deconstruct their reasoning. It’s the Super Bowl and will be watched by 11 zillion people and the main demographic is adult males, who, oddly, are not generally repulsed by pretty girls. When Mercedes was pitched the idea by the ad agency, do you really think some guy at Mercedes said, “Kill the pretty girl, we’d rather have you explain how the blinker works.” Over the last 60+ years we have evolved, not always well, and it’s a reasonable extension of that to say TV has evolved, not always well. That’s why you’re parents…you’re the spam filter of outside agencies until you decide it’s appropriate for your child. Advertisers will continue to market products to people with the wherewithal to buy them. Stop blaming TV, video games and movies for your lack of parenting skills and get your hand on the remote where it belongs. You can hide the remote, you have a ratings system and a V-chip so if you’re using TV as a babysitter at 10:00 at night and your 6-year old happens to catch an episode of Game of Thrones, don’t blame me if he yells, “Get me a flagon of orange juice, wench” in the morning.
It’s not really that different in business. At IMC, our products are here to showcase your client’s event. As a promotional product they have value but the true value is in how they represent your company or event. And we deal with some great distributors who have seen our finished product and are sharp enough to bring these new and exciting products to their clients. Just like a good distributor, we are always happy to offer ideas, suggestions and case histories to help you present the items to your client. IMC is continuously bringing new brands and decorating options to the promotional product industry. These brands and options are developed with an eye toward the latest trends so we can continue to offer a wide realm of choices and options in both traditional and unusual promotional product categories. IMC is a recognized leader in the introduction of new retail brands to the promotional product industry and has multiple design awards from both ASI and PPAI. Our in-house family of decorators will turn your selection into a winner that will enhance your end-user’s event or ceremony. And IMC will take your order, deliver it on time, and on budget. We treat every order with a practiced professionalism so the things that happen will be what you expect from an award-winning supplier. As well as continuously expanding the product available in our 6 Collections, IMC continues our industry-leading practice of bringing new retail brands to the promotional products industry and we continue that practice in 2013. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 30 retail brands from global suppliers to enhance the selections you can offer your clients. These include world renowned designers like Wedgwood and the unique offerings from Leuchtturm and Donkey. We invite you to browse any of our 2,450+ products on the NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for award shows, conventions, events, corporate stores and company programs that will keep your client looking to you for new ideas. So whatever your party, cause, event, launch or store, IMC has ideas and advice that will promote and support your client. We can make you shine with 6 IMC collections and 27 retail brands as we have unique and quality products for all occasions and events. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know if you ever hide the remote.