Finally, we’re firmly ensconced in January and I don’t have to read or hear another “Best of” list for nearly 12 months. For many of us the best thing that happened in 2012 was that it ended and we’re still here. Why is the news cycle so slow in December that they think they have to invent lists of things that happened, sometimes just days earlier, and remind us of them? We’re reasonably coherent human beings so stop treating us like we’re currently confined to the dementia ward at Kaiser. If the news story was important enough to remember…we’d remember it. You can remind me to get milk on the way home because I’m going to forget that but I’m likely to remember a tsunami or stock market crash. And stop reminding me of people that have died during the year because lately I’ve been paying attention just to be sure I’m not on the list. Save that for the Oscars because they, at least, set it to music. Speaking of Oscar, the end of the holiday season marks the beginning of the awards season where we presumably honor the best movies, TV and performances of 2012. We were just subjected to the People’s Choice Awards but I’m a people and nobody asked me so since their demographic appears to be a bunch of 14-year old girls with speed dial, it’s hard to take them seriously. I do like the Oscars because the votes come from people in the movie business and that seems a little more realistic. I know Hollywood spends more money than most Washington lobbyists trying to garner votes for their films but I still like their style. What’s usually most confusing to us laypeople out here in the real world is when you have a movie up for Best Picture but the director isn’t nominated. Aren’t they the people responsible? Isn’t that like saying, “This is a great movie now but with a good director, it could have even been better?” Sunday is the Golden Globes telecast and I’m not a big fan because that is run by the Foreign Press Associations and I consider them pretty low on the food chain…somewhere between lawyers and car salesmen…just below the dust bunnies under your bed. The guy in charge is usually some guy trying to convince me the French know how to make movies or that black and white is the only true medium. Hey, I’m a color and that’s how I want my movies. Anyway, how can you take the French seriously when they consider Jerry Lewis a national treasure? Need more convincing? I’ve been to France many times and while I applaud them for inventing champagne, the bicycle, codeine, Jacques Cousteau and some of the most exotic and intoxicating perfumes ever, I don’t understand why they can’t invent a deodorant that doesn’t make most of their citizenry smell like the bottom of a dumpster behind a soup kitchen in Newark. Or what’s left of the frog after they cut off the legs. You can get food poisoning just riding in a taxi in Paris. Hell, the reason most tourists go to the top of the Eiffel Tower is just to get a breath of fresh air.
It’s not really that different in business. At IMC, we enter industry award competitions and win what we think are more than our share and the most gratifying are those when we are recognized by our distributor clients. This tells us we are doing something right with our quality in product and decoration. And, unlike actors, this doesn’t make our price go up and we try to stay grounded in reality, continuously bringing new brands, options to the promotional product industry. These brands and options are developed with an eye toward the latest trends so we can continue to offer a wide realm of choices and options in both traditional and unusual promotional product categories. And we deal with some great distributors who have seen our finished product and are sharp enough to bring these new and exciting products to their clients. Our in-house family of decorators will turn your selection into a winner that will enhance your end-user’s event or ceremony. And IMC will take your order, deliver it on time, and on budget. We treat every order with a practiced professionalism so you won’t be left hanging around backstage because the things that happen will be what you expect from an award-winning supplier. As well as continuously expanding the product available in our 6 Collections, IMC continues our industry-leading practice of bringing new retail brands to the promotional products industry and we continue that practice in 2013. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 30 retail brands from global suppliers to enhance the selections you can offer your clients. These include world renowned designers like Umbra and the unique offerings from Fred & Friends and Nina Ricci. We invite you to browse any of our 2,450+ products on the NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for award shows, conventions, events, corporate stores and company programs that will keep your client looking to you for new ideas. And we’re always happy to offer ideas and provide case histories. So whatever your party, cause, event, launch or letter, IMC has ideas and advice that will promote and support your client. We can make you shine with 6 IMC collections and 27 retail brands as we have unique and quality products for all occasions and events. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to open the envelope and read your name.