This would be the normal time for you to receive my heartfelt holiday wishes but apparently, the world is ending in a few hours so I’m…a little depressed. I was going to play golf tomorrow and now they say I’m likely to be nothing but a pile of ash blowing in the wind. Damn. Seriously, if any among you actually believe this, the end of the world is the least of your problems. You need psychiatric help. Don’t you think we would have heard already this morning if everyone in New Zealand had melted? It’s already tomorrow there. If you are not aware, this has all been espoused because this is the last day on the Maya calendar. You know what I do when my calendar ends? I buy a new calendar. Here’s a culture that couldn’t correctly predict their own demise yet we’re taking their proffering of a cataclysmic apocalypse as gospel? For their time the Maya were very advanced in mathematics and astronomy, but they didn’t invent the telescope and I’m pretty sure somebody would have mentioned that a really big rock was hurtling toward us. Or we would have noticed some guy named Noah building a really big boat. For all the good they hold, the internet and email are often more hype and hoax than reality. The problem for many is differentiating between the two. Some of you are probably still waiting for that mystical windfall of money from the prince after helping him get his money out of Africa just as some of you have stocked up on canned goods in case the world ends today, although I’m at a loss to understand what good a can of niblets is going to do for you as you vaporize into a mist of DNA. If you believe in end of the world projections, psychics and astrology, I used to think you were just gullible but now another word comes to mind and you might want to leave the room if I start talking about Santa Claus, the Easter Bunny, leprechauns or crop circles. Many of these hoaxes seem to be a natural progression from what I consider the most infamous telephone hoax…the psychic hotline. If you’re spending money to have Dionne Warwick tell you that your future will involve a guy named Bob…you need psychiatric help. If you’re lounging around your hovel in pajamas because your horoscope says it isn’t a good day to travel…you need psychiatric help. If you meet someone in a bar and they go home with you because you mention that you’re a Virgo…you both need psychiatric help. Here’s my life rule and it certainly applies to the internet. Don’t believe anything you read and only half of what you see. By the way, this doesn’t happen often enough for me but when a psychic walks across the street and gets hit by a bus, isn’t your first thought…she should have seen that coming? So I’d like to wish everyone a Happy Winter Solstice…even if it is our last one.
It’s not really that different in business. At IMC, we try to stay grounded in reality, continuously bringing new brands, options to the promotional product industry and these brands and options are developed with an eye toward the latest trends so we can continue to offer a wide realm of choices and options in both traditional and unusual promotional product categories. And we deal with some great distributors who wisely bring these new and exciting products to their clients. Our in-house decorators will turn your selection into a showcase that will enhance your end-user’s event. And IMC will take your order, deliver it on time, and on budget. We treat every order with a practiced professionalism so you won’t be left hanging because the things that happen will be what you expect from an award-winning supplier. And we continue to expand our options with more from the IMC Collections and domestic and international brands to better supply you with what you and your clients need. And IMC continues our industry-leading practice of bringing new retail brands to the promotional products industry and we will continue that practice in 2013. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 30 retail brands from global suppliers to enhance the selections you can offer your clients. These include world renowned designers like Wedgwood and the unique offerings from Donkey and Finelife. We invite you to browse any of our 2,450+ products on the NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for conventions, events, corporate stores and company programs that will keep your client looking to you for new ideas. And we’re always happy to offer ideas and provide case histories. So whatever your party, cause, event or launch, IMC has ideas and advice that will promote and support your client. We can make you well with 6 IMC collections and 25 retail brands as we have unique and quality products for all occasions and events. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know if you have any plans for tomorrow.