The conundrum of the day requires a vast knowledge of the medical sciences so the majority of you will be of no help, so…thanks for nothing. I have a cold and I can never remember if it’s fight a cold, feed a fever or the other way around. I’m trying to fight my cold but I can’t remember the last time we won a major battle with a bag of oranges. Nor am I convinced my fever is quaking in fear at the sight of my pot roast. And I’m not a big believer in the chicken soup cure. Just because I’ve never heard a chicken sneeze doesn’t mean I’ll get well. I figure if it really worked, they’d turn it into a shot and charge more money for it. That said, I do get a flu shot every year because my doctor tells me to and he’s wearing the white coat he received when he graduated from that fancy night school in Nicaragua so he’s supposed to know what’s best. But I’ve recently learned the shot that makes my arm hurt for days only covers certain strains of the flu. Apparently, there are millions of new flu bugs around us all the time, just waiting to immigrate into our bodies. It’s like there are all these flu bugs out there and they’re standing around saying, “OK, the last shot got Earl and Lou, who’s next to go make people sick?” Thankfully, I don’t have the flu and I’m probably OK until the next guy coming into LAX from Azerbaijan sneezes without covering his mouth.
The cold itself has a natural progression it seems to follow. It begins in the head when your ears won’t pop, any inhaler you try runs right back out your nose and your head is as stuffed as the lint trap in your dryer. Then it moves to your throat where every swallow feels like you’re trying to gag down a bag of rocks. The final move is to your chest where it laughs at the vapo-rub you’ve spread on your chest like some gooey Kevlar shield. This is accompanied by a cough where you try not to hack up a lung while sounding like someone just turned on a garbage disposal. In this battle of viral warfare, I’ve armed myself with the best medicines available. The reason I know they are the best is because they all clearly say on the packaging…Keep out of reach of children. In the medicine world there is no higher praise. And since I have no plans to operate heavy equipment (or stay awake), I can take them all at once. I have lozenges (pretty sissy stuff really) and I combine them with throat spray, nasal inhalers, mentholatum, Theraflu and, everyone’s favorite, Nyquil. The best thing about most of these is that the prime ingredient is alcohol. Kind of makes having a cold fun but if it lasts too long, I’m going to have to start looking around for an AA meeting. And if you’re one of those lightweights that only take Nyquil at night because it says to on the package, you need to step up to the bar. Do you really think your cold cares what time it is?
It’s not really that different in business. At IMC, we are continuously bringing new brands, options and cures to the promotional product industry and these brands are developed with an eye toward the latest trends so we continue to offer a wide realm of choices and options in both traditional and unusual promotional product categories. And our hats are off to those distributors sharp enough to bring these new and exciting products to their clients. Our in-house decorators have the cure to turn your selection into a showcase that will enhance your end-user’s event. IMC doesn’t need a warning label to take your order, deliver it on time, and on budget. We treat every order with a practiced bedside manner and professionalism so you won’t be left hanging in thin air because the things that happen will be what you expect from an award-winning supplier. And we continue to expand our options with more from the IMC Collections and domestic and international brands to better supply you with what you and your clients need. And IMC continues our industry-leading practice of bringing new retail brands to the promotional products industry and will continue that practice in 2013. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented more than 30 retail brands from global suppliers to enhance the selections you can offer your clients. These include world renowned designers like Nina Ricci and the unique offerings from MOVA and HighWave. We invite you to browse any of our 2,400+ products on the NEW IMC website to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for conventions, events, corporate stores and company programs that will keep your client looking to you for new ideas. And we’re always happy to offer ideas and provide case histories. So whatever your party, cause, event or launch, IMC has ideas and advice that will promote and support your client. We can make you well with 6 IMC collections and 25 retail brands as we have unique and quality products for all occasions and events. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know if you have anything to sneeze at.