Well, there’s a cloud in the sky here in southern California and that signifies the onset of winter as we collectively panic awaiting the first raindrop to further congest our freeways. As you dig through your closets for winter wear, God help you if you come out wearing a fedora. Just because the temperature has dropped into the 60’s doesn’t mean you have to dress like an idiot. And nobody looks good in a fedora. If you see a good looking guy in a fedora, don’t you automatically think…good looking but wearing a stupid hat? I know I automatically look down because I assume if you’re silly enough to wear a fedora, you’re probably wearing socks with your sandals. And if you see an attractive woman in a fedora, who among us can say their eyes are focusing on the fedora? So how does this useless article of clothing keep surfacing like the crusty uncle nobody wants to invite to the wedding? Do fashion designers camp out on Fairfax Avenue to watch old guys stumble by on their way to the deli and think to themselves…if Jimmy Choo can fool them with the shoes, maybe we can get America to buy off on these worthless hats again? Are we now getting our fashion tips from these old-timers? Pretend the sidewalk is a fashion runway and let’s take a look at the outfits. In addition to a fedora from a prior century, they’re wearing tweed pants with suspenders pulling the waist up under their armpits, a plaid flannel shirt buttoned all the way to the collar over a sleeveless undershirt, the cardigan my grandfather was buried in, a worn corduroy sport coat with elbow patches that will run you about three dollars at the Salvation Army store, and the original overcoat from Columbo. And all that’s on just one guy. As they sit hunched over their pastrami sandwiches, you may want to thank them for inventing the layered look but since I wore less layers climbing Mt Kilimanjaro than they do getting their social security check out of the mailbox, I just don’t see them as fashion icons for hats. It’s like people wearing fedoras just got up one day and thought….Chico Marx, yeah, that’s the look for me. Yet somebody continues to buy them and, what’s worse, they even advertise them as protecting your head from the wind. This is patently absurd as the force of a healthy sneeze will turn a fedora into a felt Frisbee which you can watch helplessly sail into traffic (where it belongs). Honestly, all headgear is being abused these days. Women and baseball caps are another oddity. Here’s something that was invented to help you if you were circling under a fly in center field. You’re in your Volvo headed to Starbucks… I don’t think the winning run is trying to score. You don’t really need to shade your eyes to scoop the foam off your latte. So for the sake of our collective sanity, please do what you can to turn the tide of fedora fashion and make your friends put them back in their grandfathers’ closets. Remember, you’re in California…you’re not having wiener schnitzel in downtown Heidelberg.
It’s not really that different in business. At IMC, we are continuously bringing new brands to the promotional product industry and these brands are developed with an eye toward the latest trends so we continue to offer a wide realm of choices and options in both traditional and unusual promotional product categories. And our hats are off to those distributors sharp enough to bring these new and exciting products to their clients. Our in-house decorators will turn your selection into a showcase that will enhance your end-user’s event. IMC will take your order and deliver it on time, and on budget. We treat every order with a practiced professionalism so you won’t be chasing it down the street and the things that happen will be what you expect from an award-winning supplier. And we continue to expand our options with more from the IMC Collections and domestic and international brands to better supply you with what you and your clients need. And IMC continues our industry-leading practice of bringing new retail brands to the promotional products industry and will continue that practice in 2013. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented a hat full of some 30 retail brands from global suppliers to enhance the selections you can offer your clients. These include world renowned designers like Cerruti and the unique offerings from Kikkerland and Umbra. We invite you to browse any of our 2,400+ products on our ballot to see items suitable for any occasion or event and pieces you can use to personalize your relationship with your clients. We have promotional products for conventions, events, corporate stores and company programs that will keep your client looking to you for new ideas. And we’re always happy to offer ideas and provide case histories. So whatever your party, cause, event or launch, IMC has ideas and advice that will promote and support your client. With 6 IMC collections and 30 retail brands, we have unique and quality products for all occasions and events. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know what blows your hat off.