I have a very good friend who had an interesting day last week. As her husband, also a friend but really of little importance to this story, prepared for a business trip, they were also preparing to go to the theatre that evening. While he turned away, probably rummaging through his drawer to find clean socks, one of their dogs rummaged through his open suitcase and ate his prescription drugs. And the bottles they came in. Sensing a potential problem she immediately called their vet, who she has on speed dial, probably because this dog will eat anything. They have two dogs and though they are very nearly the same breed, they are nothing alike. This one never met a rug, drug, cardboard box or shoe she doesn’t like while the other one decided to go gluten-free earlier this year. Anyway, the vet said to induce vomiting so now she, still dressed for the theatre, has her arm wrapped around the neck of this 60 pound garbage disposal and is shoving a turkey baster full of hydrogen peroxide down the dog’s throat. Well, in your typical good news, bad news scenario it’s nice to report that it worked and the dog began throwing up but right about that time she thought…I probably should have done this outside. After cleaning the floor and again changing outfits, they were off to see Les Miserables, that rousing tale of a simple French thief looking for redemption while trying to avoid the police for most of his life, thus proving the old adage…with a banjo and a fiddle you can turn anything into a musical. As if the day hadn’t been interesting enough, sometime during the overture the lady sitting next to her clutched her left arm and collapsed with a heart attack. So let’s recap…orchestra playing, actors singing, unconscious lady in the aisle, my friend’s medical knowledge limited to turkey basters and the ability to call 9-1-1. Thankfully, a nurse was seated nearby and the lady was transported to the hospital without much disturbance to the audience. The show must go on, after all.
When unforeseen things happen at an unusual pace, at some point do you begin to take it personally? After all, in both of the scenes above, my friend was the only common denominator. This does not put her at fault but conversely, neither of these incidents happened because life decided to mess with her. The simple truth is that things happen…I’ve seen it on a T-shirts and bumper stickers although they spell “things” differently. It’s not fate, bad luck or an act of anything. If you’re stuck on the freeway changing a tire in the center median, nobody has it in for you. Instead, buy some tires with more tread than a dinner plate. It’s amazing the things we take personally as if the world had it in for us. I’ve heard people who are late blame it on the fact that they hit every light on their way as if there was an elf in the bushes at every light waiting just until they got near to magically change the light to red. “Ha-ha! Got him again.” One final example…If you get up every night and stub your toe on a table on the way to the bathroom, it’s not a part of some grand master plan. Move the damned table.
It’s not really that different in business. You have choices in distributors and suppliers and sometimes things happen but what we do at IMC is take every order personally. IMC treats every order with a practiced professionalism so the things that happen will be what you expect from a trusted supplier. We continue to expand our product categories and brands to better supply you with what you and your clients need. And IMC continues our industry-leading practice of bringing new retail brands to the promotional products industry. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented some 30 retail brands from global suppliers to enhance the selections you can offer your clients. These include world renowned designers like Cerruti and the unique offerings from Fred & Friends and PaperThinks. We invite you to view any of our 2,400+ products to see items suitable for any occasion or event and pieces you can to personalize your relationship with your clients. We have promotional products for conventions, events, corporate stores and company programs that will keep your client looking to you for new ideas. And we’re always happy to offer ideas and provide case histories. So whatever your cause, event, launch or “party” IMC has ideas and advice that will promote and support your client’s event. With 6 IMC collections and 30 retail brands, we have unique and quality products for all occasions and events. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to hear what you take personally.