So, as it is every year as we head into the Labor Day weekend, school has started once again bringing with it the cavalcade of cars we haven’t seen since June. The traffic is nightmarish as parents living within seconds of a school, choose to drive their little darlings, clogging the roads like plaque-filled arteries. The geriatric crossing guard drops in apoplectic shock as they back up through the stop signs and crosswalks. The parents around here are not used to hearing the word no so they pretty much ignore all the pesky signage that says, No Stopping, No U-turn, No Entry, No Left Turn, etc. From outer space I imagine it looks like an ant farm that has lost its queen. And as I age I seem to notice an alarming amount of younger drivers heading to my high school. If you ask a teenager they will unfailingly tell you they’re a good driver but I bring the objectivity they lack and I must tell you simply, they are terrible drivers, most likely as a result of being taught by their parents. No offense and I say this because I have or do coach most of them but these are kids that think multiplication means their Mom is having twins, struggle with coherent sentences, and think Jefferson is Archie Bunker’s next door neighbor. Apparently, the only test they can pass is the California Driver’s Exam. By itself that should be enough to radically overhaul the DMV. To make my point, here’s a recent example direct from Geography…”How can New York be a city and a state?”
But I understand that school, whether it be grade, middle or high, is an important time for our youth and things need to be just right on the first few days or they risk sitting alone in the cafeteria with their baloney sandwich and juice box for the entire year…or worse. The clothes and hair need to be just right so if you missed the memo that bell bottoms or poodle skirts were no longer de rigueur, ostracism is just around the corner. You may note from the examples given that I hark back to another time and I freely admit to still having a pair of white bucks somewhere in my closet. It’s not my fault that today’s parents and children think a white buck is an albino deer.
In an effort to forewarn others, I must report that we did narrowly avert a tragedy in my family this year that is worth noting if it does nothing but help save another. My niece’s son, who I have mentioned often, discovered in the morning of the first day of school that he risked life and limb if he entered the 4th grade wearing cartoon underpants. That is another sign of the changing times because I wouldn’t have lived to see the 2nd day of 2nd grade. My niece, clearly a Mother of the Year candidate, after relegating Sponge Bob and others to the Goodwill pile, raced off to Target before school and purchased 14 pair of solid color boxer briefs, thereby saving his life. Now, I’m not sure what 4th grade activity would have required disrobing but it’s a progressive school so they may have a class in wine making and have to do some grape stomping. In any case, to date, he has not had his head dipped in a toilet or been folded to fit into his own locker and he’s not wearing his cartoon shorts around his ears after some sort of super wedgie.
It’s not really that different in business. Styles, fashions and ideas are in a constant state of flux and we all do what we can to stay current. At IMC we continue our industry-leading practice of bringing new retail brands to the promotional products industry. Since introducing Waterford® Writing Instruments and MoMA years ago, IMC has presented some 30 retail brands from global suppliers to enhance the selections you can offer your clients. These include world renowned fashion designers like Cerruti 1881 and the unique offerings from Fred & Friends and Troika. We invite you to view any of our 2,400+ products to see items suitable for any occasion and event and pieces you can use to build a reputation and relationship with your clients. We have promotional products for events, corporate stores and company programs that will keep your client coming to you for new ideas. And we’re always happy to offer ideas and provide case histories. So whatever your cause, event, launch or celebration, IMC has ideas and advice that will promote and support your client’s event. With 6 IMC collections and 30 retail brands, we have unique and quality products for all occasions and events. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to hear your back-to-school story.