Is That Extra?

Donn James

Just like many of you captains of industry out there, I belong to a business group which generally meets weekly for lunch to remedy all the problems in the world.  How are we doing so far?  Oddly, while religion is on the short list of things we do not discuss, we do cancel meetings when they conflict with a high holy day of one religion or another.  In reality, like most of America, we just use the excuse of the holiday to take the day off.  Over the years we have compiled a, usually self-proclaimed, expert in a variety of business-related fields although we don’t currently have a hematologist or comic book store owner and I’m pretty certain they only keep me around because I can spell.  Though we usually maintain a low profile and rarely take credit, I can tell you we are responsible for the Mars landing and the sale of the Dodgers but are most proud of our successful efforts to rid your TV of Jon & Kate + 8.  In addition to solving worldly issues, as with all business groups, our real purpose is to share or steal information with or from the other members in order to improve our own job performances.  We also funnel business opportunities to one another so if our CPA puts down his burger and says he has a client who wants to write his children out of the will, we have a capable lawyer chewing on a rueben a few chairs down.  And if the same client needs insurance because he’s worried about the children committing patricide, term life can be purchased from the guy pouring barbecue sauce on his chicken salad across the table.  As you can see, we’re not all equipped with the most sophisticated palettes.  In fact, depending on how you cook it, I would bet most of us can’t tell the difference between turkey and tuna.  As it happens we did not meet this week because the local Sheraton has either priced or annoyed us out and we need to find another meeting place.  In between bites of his flatbread, our member with the greatest detail phobia offered to seek out some alternate locations and he has since emailed us 8-10 spots that may or may not work for us.  After reading an email which looked like the Zagat Guide had exploded we agreed on only one thing…we cannot agree.  Here’s what we need:  a reasonable menu selection with a set price and it had better be a round number because none of us is capable of making change.  Since we are (often secretly) solving the world’s problems, we also need a certain level of privacy, because when I’m discussing my plan for economic growth, I tend to lose some credibility if a 4-year old with one hand in his pants and another finger up his nose is standing at the corner of my table.  It’s also hard to concentrate on our cure for cancer while a toddler is pushing her stroller up and down the aisle pretending to be her own mommy.  And while price is less important and I don’t consider us particularly frugal, well, most of us, it’s amazing how our ideas of value can differ with those of the restaurants in question.  You want extra for soup?  Fine, we won’t have soup.  So we just need some choices, an all-inclusive price and we want our entrees to come with something besides the plate.  And keep the music low because for most of us our hearing is going faster than our food is coming.

It’s not really that different in business. Networking is vital and most of you are active in local organizations because that is where the business is.  Your next big order may be an elevator ride away or at the next chamber breakfast.  IMC will work with you whatever your requirements are to help simplify the order process and whether it’s a product from our collections, our retail brands or a completely custom piece, we’ll offer solutions.  You can also follow your order as it moves from manufacture to decoration to shipping.  And while we’ll sell you any of our quality products, we’ll also work with you to ensure the item is something that will make everyone happy.  We invite you to view any of our 2,400+ products from our IMC Collections like Redwear or Bluetech, or retail brands like Luigi BormioliPaperthinks and the Metropolitan Museum of Art, with exciting new products and retail brands that just debuted at the SAAC Show.  You can see items suitable for any occasion and event and pieces you can use to build a reputation and relationship with your clients.  We have promotional products for events, corporate stores and company programs that will keep your client coming to you for new ideas.  And we’re always happy to offer ideas and provide case histories.  So whatever your cause, event, launch or celebration, IMC has ideas and advice that will promote and support your client’s event.  With 6 IMC collections and 30 retail brands, we have unique and quality products for all occasions and events.  What do you think?  Let us know with a comment here or on Facebook or Twitter.  IMC wants to hear your favorite restaurant story.


About IMC

IMC is a prime manufacturer and supplier of products to the promotional products industry. We sell only to qualified promotional products distributors. ASI supplier, PPAI supplier. Our lines include our own IMC lines and 26 branded lines.
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