Well, it’s hot here and today is supposed to be the hottest day of the summer and yet people seem to be surprised. Did I mention that it is SUMMER? We find ourselves in southern California where it is nice 51 weeks per year but every year we have a week that feels like we just walked into a crematorium and people are outraged and looking for aerosol cans to destroy because it must be the fault of the ozone layer, although conspiracy theorists tend to blame the government or big banking. Now, I’m not a fan of big banking but only because I want them to take the thermometer off their sign. I don’t want to know what the temperature is. It’s hot…I get it. I really don’t care how hot it is and I don’t really care to talk about it and, if you’re thinking about it, fry your egg on your own damned sidewalk. I’ve driven the freeways this week and watched as tires peel off the rims of 18-wheelers and flop around like bacon in a pan and my flowers scream at me for water as I pull into the driveway so tell your “hot” story walking because I don’t want to hear it. In the Los Angeles area we are in the middle of what the energy companies laughingly call a “Flex Alert” which involves a plea to not use appliances until the evening and set your air conditioning just under boiling. Apparently they’re trying to save energy until the rates go up. Even though I have solar power I try to take this up a notch by eating out so I’m using someone else’s energy. I also just buy new clothes until the heat breaks and I can do a load of wash. I believe the only people that like this heat are the TV weather people, as it is usually the only time of the year they can get it right. It’s like they think I’m waiting for weathercaster Dawn Snowfall to tell me the temperature so I’ll know if I need my parka. They can’t tell us when it’s going to rain, warn us of a hurricane, typhoon or twister but, by God, they can read a thermometer and they appear to delight in letting us know what the temperature is when all I have to do is look down and see the skin on my forearm starting to bubble. And what’s worse about TV is they continue to send people out to ask people I don’t know and probably wouldn’t trust, “What are you doing to stay cool?” There are flaws in this premise. A. Nobody is cool. We’re all hot, uncomfortable and changing our underwear more often than normal while waiting for the heat to break. B. Most of us are spending our time indoors due to the heat and wouldn’t open the door to any TV clown looking for a sound bite so they end up corralling some lady stumbling down the street using an old Wall Street Journal as a sunshade. Or some guy with a bus pass who’s just riding busses all day because he gets shade…and gets to travel. So it’s hot this week but I’m not going to worry until people from Palm Springs start moving back.
It’s not really that different in business. Getting the order always warms you up. IMC will give you a cool, clear timetable and water down the process of ordering so that should take the heat off you. Whether it’s a product from our collections, our retail brands or a completely custom piece, we’ll tell you what we can do and then deliver the goal to cool off your client. You can also follow your order as it moves from manufacture to decoration to shipping. And while we’ll sell you any of our quality products, we’ll also work with you to ensure the item is something that will showcase you and your client in the best light. We have cool product categories and a variety of decoration and shipping methods that will satisfy your client’s needs, having you skate on ice. We invite you to view any of our 2,300 products from our IMC Collections like Orangebag or Redwear, or retail brands like Wedgwood, Blunt and Kikkerland, with exciting new products and retail brands just debuting at SAAC. You can see items suitable for any occasion and event and pieces you can use to build a reputation and relationship with your clients. We have promotional products for events, corporate stores and company programs that will keep your client coming to you for new ideas. And we’re always happy to offer ideas and provide case histories. So whatever your cause, event, launch or celebration, IMC has ideas and advice that will promote and support your client’s event. With 6 IMC collections and 30 retail brands, we have unique and quality products for all occasions and events. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know what heats you up.
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