Well, it’s Friday and today marks the end of the first week of the Olympics and we’ve had the typical tears of joy and sorrow, and tales of woe and heartache, yada, yada, yada. Like most Americans I want to see more of the events and hear less from the announcers. Being in England and staying true to form, Bob Costas has crowned himself King of the Land of the Obscure and Mundane and Jimmy, I never played a sport myself, Roberts is continually bringing us videos of some eastern European woman who traverses a dirt path in the mountains from her farm over hill and dale to another farm, one rich enough to have a larger watering hole where she can practice her synchronized swimming. They’ve invented and assaulted us with so many of these so-called “human interest’ stories, I’m sitting on my couch praying for a Cadillac commercial to ease the pain. With regard to the events, for years people have opined about what sports belong, or don’t belong, in the Olympics so I’ll weigh in with a few thoughts. As an American I want baseball and softball back in and honestly, while I might have some empathy for their plight, the fact that many countries are using a rock wrapped in duct tape for a ball isn’t causing me any sleepless nights. Baseball and softball can easily take the place of synchronized swimming and rhythmic gymnastics. And when did they slip trampoline into the Olympics? That’s something you have in your backyard to practice things on before you try them off the diving board or in your floor exercise. And synchronized swimming? That’s just dancing in the pool and dancing is not an Olympic sport. You might as well play hopscotch with Hey Jude blaring on your boom box. And don’t get me started on rhythmic gymnastics. Running around with a ribbon and a hoop? I always picture some Mom somewhere in the Midwest, cigarette dangling from her lip, pushing her daughter out the back door of the mobile home with a Hula Hoop saying, “Go for the gold. Make Mama proud.” Or the child opening the lone Christmas present only to have it taken away, being left with only the ribbon and your parents’ admonition, “Shoot for Istanbul, 2020.” So, it’s no wonder I find the second week of the Olympics less exciting because of these “sports”…and sailing. We don’t have NASCAR in the Olympics, why would we have a boat race where nobody paddles? So let’s liven up the second week of the Olympics with sports I like more. You know what else we should consider? Let’s add some excitement by taking away the masks and body armor and make fencing real. Very easy scoring also. The person who loses the least amount of blood wins. While I’m at it, let me say something about the biathlon, a winter Olympic sport. It can go too. You kind of skate, ski, waddle for a while and then you shoot something. And then you do it again and again. It’s very hard to practice it here in southern California. We have one guy doing it and what he does is he jogs from bus stop to bus stop and at every stop he tries to shoot out the glass in an empty office building. It’s not quite the same thing but we find it far more exciting.
It’s not really that different in business. Getting the order is always more exciting than the order process. IMC will give you clear direction and the process of ordering, the decoration and the delivery will be like an Olympic event schedule leading to the medal ceremony of you delivering a quality product to your client. Whether it’s a product from our collections, our retail brands or a completely custom piece, we’ll tell you what we can do and then deliver the goal. We’ll be up front and honest so you won’t need a judge’s ruling while you wait for your order. You can also follow your order as it moves from manufacture to decoration to shipping. And while we’ll sell you any of our quality products, we’ll also work with you to ensure the item is something that will showcase you and your client in the best light. We have a pool of product categories and a variety of decoration and shipping methods that will satisfy your client’s needs, making you look like a great judge. We invite you to view any of our 2,300 products from our IMC Collections like Blackpen or Clearaward, or retail brands like MoMA, Leuchtturm and Umbra, with exciting new products and retail brands coming this summer. You can judge items suitable for any occasion and event and pieces you can use to build a reputation and relationship with your clients. We have promotional products for events, corporate stores and company programs that will keep your client coming to you for new ideas. And we’re always happy to offer ideas and provide case histories. So whatever your cause, event, launch or celebration, IMC has ideas and advice that will promote and support your client’s event. With 6 IMC collections and 28 retail brands, we have unique and quality products for all occasions and events. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to know what you’d add or replace.