All of us in southern California are alternately pleased and distressed…OK mostly distressed, at the thought of spending time on the freeway. When there are 13 million cars stopped across 6 lanes, you have plenty of people with whom to talk although it’s usually like being in an elevator and everyone is afraid to even turn their heads on the odd chance the guy next to you is armed, insane or just having a bad day and the only thing you’re thinking about is the accident, construction, chemical spill or helicopter landing in front of you. But when it’s moving, it’s really the most efficient way of getting from Point A to Point B because we have apparently adopted the speed limit of the nearest Autobahn. And there are no stop lights so you don‘t have to carry spare change for the homeless guy as he dashes out from the sidewalk to spritz your windshield with his soon-to-be patented blend of sewer water, grape Kool-Aid and spit before wiping streaks onto your previously clean window with page 6 of the Daily News. While commuting, I still listen to the radio because I am too lazy to plug in my phone to access my play list although I tell people I only listen for the news…like I read Playboy for the articles. That said it is becoming clear that radio is quickly going the way of the horse, telegram, 8-track, TV Guide, cassette, phone book, DVDs, Dodo birds, the post office and any other damned thing that has been pounded into obscurity by technology. Most of the people I know plug their phones into the radio before they start their cars and even my son has some kind of a multigig receiver in his truck that stores all the crap he likes and his use of the “radio” as a radio is about his 4th choice after play list, turn-by-turn directions and restaurant ratings. You can also assume the demise of AM/FM is imminent by listening to the commercials. In nearly a half hour commute, I can roll between rock, news, country and golden oldies and hear the same three companies pitching their wares and let me tell you, they are not the heavyweights of old. Gone are the Coke, Pepsi and KFC of our youth as they have been replaced with suspect psychic hotlines, suspect plumbing companies and equally suspect home security firms. It’s like the 3AM infomercial moved to the radio when your back was turned. Allow me to detail the use of the word suspect. The ad says, “All our psychics are tested” but if they’re psychic, wouldn’t they already know the answers? The plumbers say they can unstop any drain for $99 with a “few” exceptions which seems to belie their use of the word any. And the home security firm has the unmitigated gall to tell me burglars would rather steal from me when I’m not home. Alert the media…does everyone know this? C’mon, do they think I expect them to take the flat screen off the wall while I’m throwing a party? At this rate, I figure I’ll buy something off a radio commercial the next time I see the Pope in a theater line waiting to see The Exorcist.
It’s not really that different in business. As distributors, you are always looking for honest suppliers on whom you can depend in regard to quality, price and delivery. IMC will speak plainly and we are also comfortable on the freeway of rush orders and you can follow your order as it smoothly transitions from manufacture to decoration to shipping. And while we’ll sell you any of our quality products, we’ll also work with you to ensure the item is something that will showcase you and your client in the best light. From a veritable playlist of product categories to a variety of decoration and shipping methods, we will satisfy your client’s needs, making you look like a rock star. We invite you to view any of our 2,300 products from our IMC Collections like Orangebag or Redwear, or retail brands like Charles Jourdan, Smart String and Goodfaire, with exciting new products and retail brands coming this summer. You’ll find items suitable for any occasion and event and pieces you can use to build a reputation and relationship with your clients. We have promotional products for events, corporate stores and company programs that will keep your client coming to you for new ideas. And we’re always happy to offer ideas and provide case histories. So whatever your cause, event, launch or celebration, IMC has ideas and advice that will promote and support your client’s event. With 6 IMC collections and 28 retail brands, we have unique and quality products for all occasions and events. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to hear what commercial has insulted you lately.