A guy in the graphic’s department is celebrating his 32nd birthday today and rather than wish him a Happy Birthday, I began harking back to a long-forgotten time when I thought that was ancient. Then, in a blink of an eye, 32 became middle-aged, moved on to “still young” and now it’s so far in my rear view mirror I need my rear view camera to record it because I certainly can’t remember it. I mean, people this age were born after I graduated from college…and I was on the little-used 6-year plan. Anyway, it’s a funny thing about being called middle-aged and while I’ve spent some time now in this demographic, I am surprisingly comfortable with the thought that I may have less time ahead of me than chasing me. When you’re young you make a pact with yourself to live forever and assume Stephen Hawking or someone else (who has probably since died) will discover the secret to immortality. Speaking for men within the broad spectrum of middle-agery, as I know better than to try and speak for women, there are some seminal moments in our lives which bear imparting to the youth of today. Women may measure time by how often poodle skirts and platform shoes come and go for all I know but middle-aged men have a far different barometer. We remember our first paycheck, although since the minimum wage was about $0.63 an hour, it seems less impressive in retrospect. We don’t remember the first time we voted because we remember when they changed the amendment from 21 to 18 and we all voted for the guy who was less likely to send us to vacation in Southeast Asia. We also don’t remember turning 21…but for a far different reason. But we do remember when we became older than every Playmate of the Month and now knowing they could be our granddaughters does not make it any better. Next on the list is when every cop that stopped us for speeding or something as simple as falling asleep at the wheel was younger than we. Their final insult as they handed you the ticket was to say, “Have a nice day, SIR” and you silently wondered when you became a “Sir.” Also, right about this time you also noticed that you were older than all your children’s teachers and, until you heard them speak, you assumed they were all part of some accelerated learning program. Finally, you remember that when you were younger if you were sick you went to your doctor…singular. Now you have a doctor for this and a doctor for that and yet another doctor for something else. And what’s worse is that now your doctors are dying or, even worse, retiring and you realize you’re seeing a bunch of doctors that look like they just graduated from crayons to pencils.
It’s not really that different in business. Some companies are comfortable specializing in one category of products or decorating methods but IMC offers a wide variety of product categories, retail brands and decorating methods. We think a variety gives you, as a distributor, more options to present to your clients without bouncing from vendor to vendor. And while we can still offer the classic keychain or pen from days gone by, IMC knows that some are always looking for “What’s New” and we are constantly introducing new retail brands and products to the promotional products industry. We invite you to view any of our 2,300 products from our IMC Collections or retail brands like Nanda Home, Troika and Z Windups, with exciting new products and retail brands coming this summer. You’ll find items suitable for any occasion and event and pieces you can use to build a reputation and relationship with your clients. We have promotional products for events, corporate stores and company programs that will keep your client coming to you for new ideas. And we’re always happy to offer ideas and provide case histories. So whatever your cause, event, launch or celebration, IMC has ideas and advice that will promote and support your client’s event. With 6 IMC collections and 28 retail brands, we have unique and quality products for all occasions and events. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to hear what makes you age prematurely.