I am and have always been a dog lover and all my friends have dogs so if you don’t have a dog…we are only acquaintances. My dogs range in age from puppy to adult to check to see if she’s still breathing and are sized as small, medium and God, I hope he doesn’t get any bigger. My dogs are reasonably well-trained as long as there is a treat involved and they even tolerate the cats. They also like to go for car rides with their heads out the window like hood ornaments but here’s the rule for dog travel in southernCalifornia. If it’s too hot for me to sit in the car, it’s too hot for the dogs to sit in the car. Sounds simple huh? That said, you leave them at home, you don’t take them into the store, so if you’re doing that…STOP. They have no business in my Albertson’s or your Target. Two reasons. A. They’re not buying anything and B. The sign on the front door says NO PETS. And you know what else? Don’t take them jogging with you either. They really don’t want to go. You take them out the front door or the garage and they think they’re getting into an air-conditioned car and then you grab the leash and they’re looking around to see if they have time to fake a limp. I see ladies trotting down the street in a sports bra and shorts the size of a sandwich baggie and they’re pulling, dragging, towing a dog as if they didn’t notice it’s wearing a damned fur coat. Try jogging in a down parka if you want to know how it feels. One of my dogs can stroll outside to the bathroom and he will come back in with his tongue hanging out like a beaver tail and be ready for a nap. And that’s after he’s turned the area around the water bowl into what looks like the aftermath of Hurricane Katrina. And it you’ve got your dog on a leash while you ride a bike, well that’s just animal cruelty. PETA should be after you and get off my case because I just want a BLT once in a while.
It’s not really that different in business. As a distributor, you want to know you’re dealing with a decision maker and you are trained to make the right comments and ask the right questions to get to that person. Once there, don’t make the mistake of selling them something you want to sell and instead focus on selling them what they want. You need to be jogging with someone who wants to jog. It’s often the difference between one sale and a relationship. And this industry is about relationships and not quick sales. Build a relationship with IMC as we invite you to look at any of our 2,300 products from our IMC Collections or retail brands like MoMA, Blunt and Waterford. You’ll find items suitable for any occasion and event and pieces you can use to build a relationship with your clients. We have promotional products for events, corporate stores and company programs that will keep your client coming back to you for new ideas. And we’re always happy to help with ideas and provide case histories. We will do all we can to make you and your client happy. So whatever your cause, event, launch or celebration, IMC has ideas and advice that will promote and support your client’s event. With six IMC collections and twenty-eight retail brands, we have unique and quality products for all occasions and events, so you can always find something that fulfills your client’s needs. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to hear about how you’re going to the dogs.