We had a great sporting weekend here in Los Angeles with the Kings, Lakers and Clippers all at the Staples Center. Now, I’ve watched athletic events on TV since they began showing them, long before color was invented and we all had to dress in black and white to be on TV, and I’ve watched in horror as TV has managed to con-vince sponsors to pony up for every spare second of air time during the broadcast. It began with commercials and we all understood that someone had to pay for the broadcast and it certainly wasn’t going to be the networks, but it wasn’t too bad. When a commercial came on, our Dads would just yell at us to turn the volume off and we toddlers would waddle over to the TV, turn a knob and the sound would fade…like magic. The passage of time gave us wonderful devices like the remote so we could, at least, mute the sound from a distance and it wasn’t long until some commercial-hating geek introduced us to the mother of all inventions…speed search…so we could skip them altogether. Undeterred, TV began selling parts of the actual game itself so we were held captive if we wanted to watch the game. And it began innocuously enough as they first sold things like the halftime show and the 7th inning stretch but since the majority of America spends that time in the fridge making sandwiches and getting fresh beer, we didn’t notice. Now they’re selling the starting lineups, coin flips, victory laps, timeouts and the first pitch. The only thing still sacrosanct is the injury timeout but I’m sure it won’t be long before we hear, “This concussion brought to you by Bayer Aspirin.” But back to the weekend when we had THREE teams, all playing inside a building, yes all the games were held indoors, and what did TV manage to sell? That’s right…the Blimp. Yes, they managed to con-vince some company that flying high above our fair city, seeing none of the action but broadcasting a fine picture of the roof of a building was critical for their marketing dollars. Now that’s selling. I can only imagine the pilot hoping a car chase would break out so he could broadcast some action. Does this seem like a waste only to me? It would be like me ascending Mt Everest only to look down to try and spy on my neighbors. Or imagine me flopping out to the end of the Santa Monica pier in my goggles and flippers and just looking over the railing as if I could see the fish in the ocean 200 feet below me.
It’s not really that different in business. As a distributor, you want to give your client what they want but it’s always nice to see it in advance. Ask us about pre-pros and virtual samples so you and your client know what the finished product will look like. And we have random samples of almost every product we carry and you can be assured that it is the quality product you and your client will receive. So choose some of our 2,300 products from our IMC Collections or retail brands like Wedgwood, HighWave and Paperthinks. We have outstanding products in most promotional product categories and we will do all we can to make you and your client look good. So whatever your cause, event, launch or celebration, IMC has ideas and advice that will promote and support your client’s event. With five IMC collections and twenty-eight retail brands, we have unique and quality products for all occasions and events, so you can always find something that fulfills your client’s needs. And we’re always happy to offer ideas and provide case histories. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to hear somebody has tried to sell you.