Welcome to election year 2012. Everyone will tell you it’s all about choices but if you have spent a good portion of your life trying to make good choices and/or teaching your children to make good choices, why does it all seem to go out the window every election year? This quadrennial exercise is the foundation of our existence yet we constantly complain about the phone calls, surveys, media advertising and, oh yes, the candidates. I got a survey call today (on one of my Do Not Call numbers) because the Do Not Call list apparently does not apply during an election year. How ‘bout we see either of the parties try and change that? This call offered me a 2-day cruise to the Bahamas for completing the survey. 2 DAYS? That’s not even enough time to get a decent sunburn. I hung up because I didn’t want to know which party was stupid enough to make the offer. I resent nothing more than people that assume I’m stupid even before I even have a chance to open my mouth and prove it. Do they think most of us are buying our calendars at garage sales? We are faced with, stuck with and married to the two-party system so if you espouse another party like green, socialist, communist, libertarian or one that just promises ice cream for everyone, forget it because you’re just tilting at windmills. You remain the red-headed stepchildren in the family of American politics. You are Wile E. Coyote in our world of roadrunners. Thankfully, this year only one party is fighting over the nomination and I use the term “fighting” literally because they have spent months sparring with each other and telling us how bad the other candidates are…yet they expect us to forget that in November. Without regard to either party or if your butt is, like mine, firmly planted on the fence, we will be inundated with ads that, instead of telling us how to fix it, will probably focus on who broke it.
It’s not really that different in business. As a distributor, you need to know your choices. You’ve discussed options with your client but don’t be afraid to question your supplier, especially here at IMC. We can tell you if your client’s logo would look better screened or lasered or if it should be a color that pops or maybe should be more subdued. And that is after you’ve chosen one of our 2,300 products from our IMC Collections or retail brands like Fred & Friends, Kikkerland and Karim. We have choices in most promotional product categories and we will do all we can to make you and your client look good. So whatever your cause, event, launch or celebration, choose IMC for ideas and advice that will promote and support your client’s event. With five IMC collections and twenty-eight retail brands, we have choice products for all occasions and events, so you can always find something that fulfills your client’s needs. And we always choose to offer ideas and provide case histories. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to hear some choice words from you.