My daughter sat with her guidance counselor last week (probably as I was perusing my portfolio of student loans) and planned her semester of classes for this fall and was excited to get some class called Interpersonal Relationships that she needs to graduate next May. She’s on track to graduate with a double major. That’s the proud father talking, while the cynic in me thinks that, in this economy, a double major just means you have twice as many chances not to find a job. But I digress because this class is all about how to improve your personal and communication skills and what, and how, people can learn in reaction to actions by others. So you’d think it’s very hands-on, observing humans in their natural habitats. Knowing the campus after several years of Family Weekends, I asked her if the class was on South or North Campus and she replied, “Neither, they teach it online.” Now, you may color me jaded but I just think there are some things that still require personal contact with others of the same species. No matter how well you follow the footprints on the screen, you’re not going to learn the tango on your iPad. And the internet is rife with baseball tips but until you swing the bat, you’re not going to hit the ball. Please realize that I say all this as an internet fan. Really, I get most of my news from the internet. I don’t believe it any more than I believed it on paper but I rarely read newspapers anymore because more often than not, they spend more time telling me what my opinion should be than just reporting the story. Here’s a tip for all media reporters…the latest turn in the weather or local government corruption is not your ticket to go national or write the next great American novel. Just give me the facts and shut up. And you really have to be able to separate the wheat from the chaff on the internet because there’s just so much information out there. I generally disregard anything that starts like “Roseanne Barr’s tips to be bikini-ready by summer.” But there is no denying that these days the internet is the place to be for your information…especially if you need to build a small, portable nuclear device or field dress a turkey.
It’s not really that different in business. We know from our sales professionals and distributors that you attend more webinar presentations than in the past but it is also nice to have a human call on you, see their smiling face and hold the product in your hands so we make every effort to balance our computer contact time with our personal contact time. For your ease of ordering, IMC makes every effort to stay current with the times by streamlining our order entry and offering our database on ESP, SAGE and Distributor Central so distributors can access their order modules to place an order. But sometimes you just need to talk to another human being and we have a helpful, knowledgeable customer service department that can answer any question you might have. Whatever your cause, event, launch or celebration, you can count on IMC for ideas and advice that will promote and support your client’s event. With five IMC collections and twenty-eight retail brands, we have products for all occasions and events, so you can always find something that fulfills your client’s needs. And we’re always happy to offer ideas and provide case histories. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to hear from you.