Be it known that I suffer fools gladly, mainly because they are good for a laugh and they never seem to run out of material. Also, over the years, many co-workers, students and friends have learned I have a purportedly annoying habit of correcting grammar, but I am convinced I have mellowed with time. I barely cringe now when I get a text with were or your that should read we’re or you’re. It’s as if some think that contact with the apostrophe is the root cause of the Ebola virus. I challenge you to look at texts and emails you receive and tell me the apostrophe has not become the Pluto of our solar system of punctuation. This convoluted desire to abbreviate has also extended to the spoken word where it was never intended to be. If you take the time to say OMG, you might as well say Oh my God. We’re talking 3 syllables each and, remember in speech you’re not limited to 140 characters or less. OMG, I just used we’re and you’re correctly in a sentence. I’d better update my will! And cray or cray-cray for crazy? Well, that’s just stupid. What the writer or speaker doesn’t seem to understand in their haste to get the news out is if the reader or listener has to think and take time to decipher or translate the message, any time savings are lost. If you text me that, “Ur pnc r n fir” I guarantee by the time I figure out the hieroglyphics of the message, I will know that my pants are on fire.
It’s not really that different in business. Sometimes time is of the essence for a client event, launch or celebration. For that reason, IMC has hundreds of items with quick delivery times and hundreds more that are rush capable. We are also working continually to streamline the order process so distributors can spend less time on the phone or computer and more time out selling. IMC also has several retail brands and hundreds of crystal items that are more design and decoration critical and we appreciate your understanding that you will get exactly what you order in as timely a manner as possible. Our Quality Control department monitors every step of the process to ensure your sandblasted crystal Sales Award doesn’t come out Sales Awrad. Pre-production samples and paper proofs are always available. Whatever your cause, event, launch or celebration, you can count on IMC for ideas and advice that will promote and support your client’s event. With five IMC collections and twenty-eight retail brands, we have products for all occasions and events, so you can always find something that fulfills your client’s needs. And we’re always happy to offer ideas and provide case histories. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to hear from you if you’re missing an apostrophe.