It is simply a fact of life that as we age we attend more “celebrations of life” than we do weddings. And thankfully they are celebrations and not funerals these days, because walking through a room filled with dowagers garbed in black was a real downer as I grew up. Somehow, somewhere along the line, the industry of dying changed its image by replacing a single word. From a PR perspective, that’s a pretty good spin. This new, lighthearted approach is refreshing but can also be unnerving. I recently attended such a celebration for an old friend and found his family using the occasion in a way even I found disconcerting. That’s right…a Family Portrait. I assume the thought process went something like this…”Dad wouldn’t mind or… what’s he going to do about it now?” we’re all together, and we’re all dressed up. And it really was a good photo of the family…except for that big pile of dirt in the background. The bigger question is whether this counts as multitasking? Since we have the technology to do seventeen different things simultaneously with our phones, is it really any surprise that we are trying to pack more activities into fewer scenes? I expect we’re just one step away from, “Hon…I’m running down to the 7-11. I want to get some Pringles and give blood.” Businesses could even get into the act and you might find yourself at Earl’s Tune-Up, Hair Salon & Cardiac Center.
It’s not really that different in business. As distributors you multitask all the time. You may be confirming appointments on your device as you enter a building and launch directly into your elevator pitch as you head for your meeting. Good salespeople do not let opportunities go un-pitched. But let’s stay away from “celebrations of life” please. I don’t want to walk into a church and be given a foam finger that reads:
You Were #1
6/19/1934 – 3/08/2012
It’s probably not an issue in the promotional products industry since you can rarely plan a funeral ahead of its time, and you know what that means….RUSH CHARGES. Whatever your cause, event or celebration, you can count on IMC for ideas and advice that will promote and support your client’s event. With five IMC collections and twenty-eight retail brands, we have products for all occasions and events, so you can always find something that fulfills your client’s needs. And we’re always happy to offer ideas and provide case histories. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to hear your favorite “celebration of life” story.