So yesterday a rodent in Pennsylvania predicted six more weeks of winter and far too many of us took is as gospel. Somehow Phil, who is nothing more than a rat with a better tailor, has positioned himself as an expert in his field. Smart business move and clearly you don’t have to be right all the time because I’m looking out the window in southern California and it’s 77° without a cloud in the sky. Of course, that’s pretty much our winter so maybe he’s right more often than I think. Phil could certainly replace any of the talking heads we have on TV. I don’t know about your area of the country but here, our weather clones seem to be conspiring to put me in a coma with all their blather about on-shore flows and high-pressure zones when all they have to do is look out the window and say, “Sunny. Now back to you in the studio.” And who came up with their names? I don’t know about you but it’s hard for me to attach credibility to someone named Dawn Snowfall or Misty Mist. What do you look for in an expert? Shouldn’t they be right most of the time? I don’t think mere competence is enough to qualify you as an expert but I suppose it’s situational in nature. I don’t expect to go to the hospital for knee surgery and come out missing a kidney. On the other hand, my wife always expects them to get her order right in the drive-thru lane and I never expect it. Guess who’s disappointed most of the time?
It’s not really that different in business. Our client distributors are experts in their field. They know their clients and make every effort of understand the occasion, event, launch etc. so they can propose the appropriate menu of promotional products. And when they come to IMC for our expert advice, they expect us to suggest items that will “WOW” their clients. As experts, we’re not going to propose umbrellas for the wedding celebration in Honolulu any more than we’d offer a Visconti or Waterford pen if your budget was $5. With five IMC collections and twenty-eight retail brands, we have products for every event so you can always find something that fulfills your client’s wishes. And we’re always happy to offer ideas, provide case histories and give you ideas of what and how to promote our products. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to hear from you