Since this is the season we all pretend to be nice to one another…well, not me because I’m quite sincere when I wish you the happiest of holidays and the best in 2012 but I’d turn a cautious ear if you hear it from anyone else. So, it’s December 23rd and it’s the last day I have until I’m forced to go Christmas shopping tomorrow. In what appears to be another gender-based inequity, it seems more guys wait until the last minute than do women. My wife does her Christmas shopping here and there all during the year and is always trumpeting the savings made by using this approach while I limit the pain of shopping to a couple of hours Christmas Eve. My theory is that although I do not save any money on purchases; I also don’t have time to lose anything… because every July we find something in the garage or closet that was intended to be a present at some Christmas or Hanukkah long past. This year it was a grocery sack full of Hanukkah pastas (little shapes like stars of David, menorahs and dreidls…cute huh?) that we believe was intended to be a present in 2007. And since it was whole grain and fresh, it had the shelf life of a blink so those savings went straight into the trash, although I was sorely tempted to harvest the mold and make my own penicillin. Another year we found a bag of baby clothes and realized the baby for whom the clothes were bought was now tying his own shoes, playing the sax and had just stolen his first car. Maybe it’s just a function of age but if you remember when you had to hide presents so your kids wouldn’t find them before Christmas, it’s actually quite painful to realize you now have to hide things where you can find them.
It’s not really that different in business. For every client you have that says, “No hurry, the event isn’t until May,” you probably have ten that don’t understand why their order, which includes two location sandblasting, personalization, color fill and a custom insert, isn’t going to be ready on Tuesday. With IMC’s six collections and thirty-one retail brands, we have production times from twenty-four hours to twenty-four days so you can always find something that fits your client’s time frame. And we’re always happy to offer ideas, provide case histories and give you ideas of what and how to promote our products. What do you think? Let us know with a comment here or on Facebook or Twitter. IMC wants to hear from you. And again, we wish the best for the holiday season and 2012.