So, it’s Friday and weird things happen on Friday. A company-wide email just came from Michele, our intrepid receptionist, announcing that a pair of reading glasses had been found outside the front door. Thankfully, I had my glasses on so I could read the message but what about the person who dropped the glasses? How would they know? Would we have been better served with Michele wandering the halls periodically shouting, “Who lost their glasses?” Even though our company email is our most efficient way of contact, I think it’s important to use the right medium for your message. Probably why you don’t see PETA setting up an information booth at a North Dallas BBQ or have an anti-war demonstrator for a keynote speaker at West Point. Smart campaigns get it and others don’t. You’re not going to find Marlboro handing out free samples at A Race for the Cure rally or Rolex advertising in Teen Digest. Yet despite being on every Do-Not-Call list in America, I received a call the other night from a company trying to sell me hearing aids. After abruptly hanging up on him I thought this. is. just. wrong. If I can hear the phone ring and hear his pitch, well…I’m guessing my hearing is OK. And today there’s a picture on the internet of a Irish guy caught trying to smuggle 21 bags of cocaine he had swallowed. Clearly he didn’t take the time to stop and think…might there be a better way? Like maybe using a lead box and claiming they’re a relative’s ashes and you’re sending them home to Ireland to be scattered over the Guinness factory.
It’s not that different in business. As a distributor, you tailor your presentations to fit your client or their project. I expect you’d rarely propose that DKNY incorporate a foam finger as a promotional product or pitch a Tiffany bracelet to Budweiser. At IMC we’re always happy to offer ideas and provide case histories to give you ideas of what and how to promote our products. We can hear so we’re only a phone call away and we can read so send us your query via email. And if you have a sticker on the back of your car that says, If You Can Read This, You’re Too Close …please take it off because this is how close I had to get to read it. What do you think? IMC wants to hear about it. Leave a comment here or on Facebook or Twitter.