Has technology made your life easier, harder or are you so clueless as not to be able to tell the difference? We now have cars that park themselves… once you navigate through a myriad of computer screens that tell your car what to do. It will get easier but now you’d probably be safer landing a seaplane in a Kansas cornfield. Half the cars you see now have some sort of blinker light on your side mirrors. The dealers try and tell you it makes it easier to see from the side, but let’s call them what they really are…Idiot Blinkers. I was behind a guy this morning on the freeway that had his blinker on for who knows how long because as soon as I realized he wasn’t moving into the left lane, I passed him…quickly, just in case I was wrong. I was shocked to see he had an idiot blinker and I need to paint a brief picture so you get the real story. It was still dark out and his idiot blinker is strobing out a light that can be seen from the space station, yet he’s oblivious from three feet away. Come on, we’re talking about a blinking blaze of light that can cause a migraine in two minutes. When you turn your blinker on the only thing they could do to make it even easier is instead of hearing click, clack, click, clack, click, clack you had a repeating voice message that said, your …blinker …is …on …meathead. We’ve all done it but you don’t want to be the guy that turns right to get on the I-5 in Seattle and his blinker is still on as he waits in line to cross the border to Tijuana.
As a business, technology has made it easier for us but as a supplier or distributor you need to achieve a balance between man and machine. At IMC we take advantage of Social Media to engage and interact with friends, associates and clients and we use business software to make us more efficient, less prone to error and to help keep prices down. So you can place an order without ever talking to a human but we’re only a phone call away if you ever need to talk and believe me, our CSRs love to talk so take advantage of our friendly voices. What do you think? Have you achieved the balance you want? IMC wants to hear about it. Leave a comment here or on Facebook or Twitter.