I’m sure you’ve looked at something and questioned the timing of it. Like why Valentine’s Day is in February when you’re still reeling from the effects of Christmas. It should be in August when nothing happens and you might have some control over the credit card balances. And why do Chanukah and Easter keep moving? They’re like the cruise ships of holidays. I started thinking about this because my local Costco has decided the 2 shopping days before the Labor Day weekend would be the best time to re-stripe its parking lot. So now they have 3000 cars playing a seriously disturbed game of musical chairs for 300 spaces. I’m circling the parking lot like an airliner in Die Hard 2 hoping I find a spot before I run out of fuel. I passed a guy in a car with a blue crayon trying to make a fake handicapped sticker. Regardless of Costco’s marketing genius, you have to admit it the guy who put this project on his calendar was no threat to Einstein. But he’s not alone because it was probably his brother who decided the first day of school was a good time to re-pave the primary road to our high school. As if you needed another reason not to marry your cousin. So now this road, which not only is the only access to the high school but also feeds to the junior high and 2 of the 3 elementary schools in the district, is down to 1 lane, crippled by now mistimed lights, poor and impatient drivers, a slovenly road crew and the closure of the associated turn lanes. I’m in this line and my daughter wants to get out and walk and I’d let her except I want her to stay and suffer with me. 1st period teachers were left talking to a bunch of empty desks.
As a supplier or distributor you need to calendar your promotions so they are timely. You should know the key dates and events of your clients and community. The 4th of July is always then and Breast Cancer Awareness month is always October so plan accordingly to make the best use of sales opportunities. If you don’t you’ll be trying to sell that American flag paperweight at Thanksgiving. What do you think? IMC wants to hear it. Leave a comment here or on Facebook or Twitter.