The fact that I was not an Economics major is not stopping me from providing a
solution to the personal debt crisis facing the country and while President Obama is having my Congressional Medal polished, I will share it with you. The solution is simplicity defined; BAN infomercial sales from 10:00PM to 5:00AM when people are too sleepy, drugged, lonely, inebriated or otherwise incapacitated to know what they are doing. If I come home from work one more time to find a 55-gallon drum of Oxyclean, a case of Hair in a Can Spray or the Bowflex Whole House System sitting on my porch, well, let’s just say you’re not going to want to be in the vicinity. I do laundry, I have a driveway and garage floor and I will still have Oxyclean after everyone has moved to another planet. And unless you’re going to start using the fake hair spray to blind video cameras while you rob the nearest bank, you’re going to have plenty of that left over. The problem with the Bowflex is it takes more energy to take it down so it “conveniently slides under the bed” than you burn in the workout. Infomercials are like Costco to the Nth power. In the past, I would rant around the house screaming, “Who bought this crap?” but I now just wait for the $3000.00 charge to hit the credit card to find it was, in fact, me. Remember, nothing says ‘debtor’s prison’ quite like a credit card statement.
As a supplier or distributor, please don’t sell your client something they don’t really want or need. They will resent you like I resent infomercials. Customer service also plays a big part in this equation as they need to ensure the virtual matches what the customer expects and the finished product needs to match the approved virtual or sample. What do you think? IMC wants to hear it. Leave a comment here or on Facebook or Twitter.