My friend, we’ll call her Robyn, is trying to give away three chicks because she says, and I quote,
“can’t integrate the newbies with my current flock” so apparently the whole Peace Movement thing is falling on deaf ears in the animal kingdom. She also says they are good at eating and my feeling is they would go faster if she said, “Good Eating.” I’m not familiar with Robyn’s chick problem because…well, I live in a real town, in a real house and I’m pretty sure my CCR’s have some kind of a ‘No Fowl’ clause. It just seems that while everyone wants something for free, when you want to give something away, nobody wants it. Who among us has not sat in the sun in front of a Safeway with a cardboard box full of hamsters, rabbits, puppies or kittens? Don’t lie. Early in the morning your sign says, “Free to Good Home.” By 10:00 you want your sign to read, “Free to Any Home,” and by noon you’re thinking, OK as long as you promise you’re not going to drop them into a deep fryer as soon as you get them home. By 2:00 you’ve scratched off every word but FREE and you’re looking around to see if anyone knows where you parked. As a last resort I’m googling PETA’s number to tell them to come pick them up but while they talk a good game, they prove quite useless on a local level. There was some sort of tree frog tragedy in Oregon and they had all their buckets of blood committed to that.
In our industry we certainly have enough irritating sales mentors and consultants telling us that an item is only worth what someone will pay for it. Well duh! But as a supplier or distributor we know what we have to charge and unless there is a new business model based on losing money, there are possible orders we, and others, lose based on price. That is inevitable. What we can master is being upfront about all the charges and explain them clearly and this is more difficult for distributors, especially if you have a new client who doesn’t understand what a 2nd color, run charge or additional location means. And when I’m in consumer mode nothing irks me more than having to go to the mechanic or furniture salesperson and have them explain the charge. Just tell me in advance and that’s what I’ll pay. Strive to do that with all your clients and you’ll keep them for life. What do you think? Leave a comment here or on Facebook or Twitter.