that has become a viral hit since it has more than 49 million views to date. It’s cute, funny and it can easily tug your heartstrings because…everybody likes bacon. The more pressing concern is the 48 million people that have watched it and wondered, “How did they get the dog to say those things?” So let’s be clear…DOGS CAN’T TALK. For all of you that have submitted videos of your dog saying, “I love you”…well, you’re wrong. Those three words might be the most important words you hear but I have two even more important words that will serve you better in the long term…psychiatric care. And if they could talk, why would you assume they speak English? While we’re on the subject of animals, that cat is not playing the piano. Don’t believe me? Ask your cat to find Middle C without a treat in your hand. CATS DON’T PLAY MUSICAL INSTRUMENTS. Some did want to play the guitar until they found out how the strings are made. One more? HORSES CAN’T COUNT. This may be shocking to many of you but when they’re pawing the ground they’re thinking, “If only I had an opposable thumb I could yank that carrot right out of his pocket.” Need more proof? Fibonacci didn’t stroll out to the barn and ask a Shetland pony for help designing his sequence.
One last thought on dogs, Do you know what else dogs don’t like?
The point is, listening is an often overlooked or underused concept. Too often we hear what we want to hear so I challenge suppliers, distributors and end-users to really listen to what your suppliers, distributors or end-users are saying. So the next time a supplier tells you the product is manufactured overseas and delivery is 8 weeks, you don’t hear, “You can have it on Friday.” As a distributor, if you’re explaining to your client that their logo is 4-color and you want 2 locations so there will be multiple setup charges, you don’t want them to hear “I’ll eat those charges because you’re a nice guy.” As an end-user if you tell your distributor you want something new, fresh and unique, do you want to hear about the deal on foam fingers? I don’t think so but what do you think? IMC wants to hear it. Leave a comment here or on Facebook or Twitter.