The follow article reprinted from Counselor Promogram got me thinking about some strategies for recruiting.
Companies Use Promo Items To Attract Grads
As hiring is picking up in 2011, a new survey from ASI shows that an increasing number of companies are using promotional products this year to court college graduates. The exclusive study from ASI shows that 56% of human resources professionals say promotional products imprinted with a company’s name or logo convey a positive image when distributed during job fairs and other recruiting efforts. Of those surveyed, 55% say they use promotional pens in their recruiting efforts, and 41% use logoed items like T-shirts, calendars and high-tech accessories in conjunction with hiring. This enhanced use of ad specialty items in recruiting efforts comes as companies are increasing their rate of hiring recent college graduates. After several slow years, employers are actively recruiting on campuses again, and hiring is up 19.3% for 2011 college graduates compared to the Class of 2010, according to surveys by the National Association of Colleges and Employers, a research group. When it comes to attracting top grads, unusual and useful branded items are essential to drive word-of-mouth conversation and branding exposure, said Jessica Miller-Merrell, CEO of Xceptional HR, a human resource consulting firm. “Companies need to bring their A game to job fairs, conferences and other events where they recruit and engage candidates,” said Miller-Merrell. “Items need to be original, interesting and applicable to the audience. Interactive giveaways are one of the most effective tools, as well as interesting and unusual pins and items that appeal to the audience.”
What do you think? Beyond the branding exposure and positive image, what are the keywords your company clients think of when faced with a sea of wide-eyed college grads? I think of launch, power, sail, empower as words that convey a sense of worth to a job seeker and there are many promotional products that can promote your client’s message. Here are a couple and I bet you can think of more…I use the word launch a lot in our industry because we have product and brand launches and we have
campaign launches but it’s a great word for someone launching a career. The Rocket Pen from IMC ably conveys the message “Launch Your Career With Us” at a minimal price point. Perhaps you have a ship and the company can use “Set Sail With Us.”
If your client likes power or empower better, a simple giveaway like our charging station for cell phones or MP3 players could be the answer. “Power Up your Career Here.” Comment on these ideas or post some of your own.