The Power of Brands

When it comes to selecting a promotional product for a marketing campaign, corporate gift, or employee recognition, providing a brand-name product adds value and enhances the promotion on a number of different levels.

First, there is the success by association.  For most companies, image is critical and many companies want to align with brands that mirror or enhance their own brand.

Second, a branded item enhances the value and credibility of a gift.  A branded gift is viewed much more highly than a non-branded gift and ultimately enhances the recipient’s feelings for the company and, in turn, further enhances the image of the company.

When it comes to a gift for an employee or a customer, a branded gift makes the recipient feel more appreciated.  Branded gifts are a positive indicator of how the company thinks of the recipient.

For employees, a branded gift allows them to feel as though they have achieved some form of aspiration.  For example, if an employee cannot afford a Waterford® pen or Smalto watch, they may still aspire to the lifestyle or image associated with the gift.   When they receive this item as a gift, it allows them to experience part of the lifestyle, and the rise in self-esteem and productivity should be a factor when determining your Return on Investment .

As a marketer, there is also the element of exclusivity associated with a branded item, in that a branded item is not a commodity promotional product such as a key ring or plastic ruler that can be found everywhere. It adds an exclusivity factor and an element of uniqueness to a promotion.  It also speaks volumes about how you value yourself or your company to be willing to give such a gift.

Therefore, to add power to your promotion, consider a branded promotional product instead of a non-branded one.  In some cases a branded item may cost a bit more than a non-branded item, but the return on the investment will pay off.


About IMC

IMC is a prime manufacturer and supplier of products to the promotional products industry. We sell only to qualified promotional products distributors. ASI supplier, PPAI supplier. Our lines include our own IMC lines and 26 branded lines.
This entry was posted in Customer Service, Promotional Products, Promotions, Retail Brands. Bookmark the permalink.

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