Reflections on Merchandise DNA

IMCCAT09Q3_coverA As we have just celebrated our 28th anniversary in the Promotional Products Industry, it has become a moment for reflection, as well as for looking forward.

International Merchandise Concepts was founded by an ex-Retail executive, who looked around at the products in the industry and thought “We can do better than this…!” After all, promotional merchandise should be as engaging, attractive, and valuable as Retail merchandise, and in fact, its origins lie in Retail merchandise.  Hence, the DNA of IMC was born.

Our mission, from that day until today, has been to bring ideas and items to this industry that say “hey, look at me”, rather than “same old, same old”. Our IMC Collection has always been designed and manufactured to look like better Retail gifts, and we are proud to have innovated materials and finishes and collections that were “firsts” in our industry. Our themed and women’s gift collections have become evergreen businesses, and both were inspired by the trends in the Retail marketplace.

Looking forward to what the End-user marketplace is looking for, IMC has embraced the concept of the “Power of Brands”…Retail brands. As promotional dollars become increasingly scarce and valuable, the End-user is becoming much more discerning about what to spend those dollars on, and they don’t want “same old, same old” anymore. They need to step out, and stand out, in their efforts to capture the attention and imagination of their consumer base, and Retail gifts that are a “WOW” are a very compelling way to do that. For the Distributor, it means putting an exclusive and often unique item on the table that has a real value in stores across the country, not just perceived value.  A branded gift says so much more to the recipient, and about the giver.

And, so, like so many adventures in life, we have come full circle. From the Retail DNA that launched the IMC Collection, we began our first real branded venture with a license from Waterford® Writing Instruments in 2000, and now we have added 17 new and exclusive Retail brands in the last 18 months. We’ve grown from 200 SKU’s to 1700!  So far, so good…and, you can expect to see more, and more. We like to hear you say “WOW”!

Stay tuned…

About IMC

IMC is a prime manufacturer and supplier of products to the promotional products industry. We sell only to qualified promotional products distributors. ASI supplier, PPAI supplier. Our lines include our own IMC lines and 26 branded lines.
This entry was posted in Customer Service, Promotional Products, Promotions, Retail Brands. Bookmark the permalink.

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